SOURCE: Lyric Jeans, Inc.

June 12, 2006 16:15 ET

Lyric Jeans Announces Production of Lyric Tees

LOS ANGELES, CA -- (MARKET WIRE) -- June 12, 2006 -- Lyric Jeans, Inc (PINKSHEETS: LYJN) has tapped INK! Works Design Studio, Inc. for the production of its T-shirt line scheduled for debut in fall 2006.

Established in 1989, Ink Works operates a 15,000 square foot Los Angeles based facility utilizing the latest technology, cutting-edge silk-screening & burnout techniques, an array of processes & dyes and the highest quality fabrics.

"The idea behind the collection of music inspired Lyric tees is that you can wear them casually during the day with jeans or dress them up for an evening out," said Hanna Rochelle Schmieder, President of Lyric Jeans. "Each T-shirt is not only a fashion statement, but also expresses the consumer's ideas, thoughts and feelings through the lyrics of their favorite songs," she continued.

Priced between $85-$200 at retail, Lyric T-shirts come in short sleeve, long sleeve and tank styles and are made for both women and men in sizes small, medium and large.

Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics. Lyric Jeans recently announced licensing deals with Warner/Chappell Music and Universal Music Publishing Group. The company's manufacturing partner is American Garment Sewing, one of the leading U.S. companies in premium denim production.

The premium denim market has grown in the last five years by tapping into the enthusiastic behavior of teens and young women seeking the perfect pair of jeans. Over the last few years the premium denim industry has exploded. According to research firm NPD Group, denim sales reached $15.26 Billion in 2005. Jeans priced $80 and up rose 27.7% to $335.4 million.

About Lyric Jeans: Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform. The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trendsetters. Lyric Jeans plans to have showrooms in South Beach, Florida and Los Angeles, California.

For more information about Lyric Jeans please visit or email

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. and Universal Media Holdings, Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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