SOURCE: Lyric Jeans, Inc.

May 12, 2006 16:15 ET

Lyric Jeans Gears Up for Denim Line Launch

LOS ANGELES, CA -- (MARKET WIRE) -- May 12, 2006 -- Lyric Jeans, Inc., (OTC: LYJN) a cutting-edge premium clothing company, has made strategic advances over an eight-week period gearing up for a Fall 2006 launch. The company has announced deals with two of the world's most prominent music publishing companies; Universal Music Publishing Group and Warner Music Group's Warner/Chappell Music. Lyric Jeans will utilize the music publishers' expansive song catalogs to pull together lyric-inspired premium clothing packages for high-end retail channels.

Heather Brown, Senior Director, Marketing & Communications, UMPG commented, "Music is the ultimate form of self-expression. Artists have already seen the benefits of band merchandising, and we believe lyric-inspired merchandise is the next logical step in bringing our songwriters new revenue streams. We want to make our lyrics and the artistic vision of our writers available to music fans by combining music and fashion in a groundbreaking way, and the Lyric Jeans packages will be a great channel to do so at retail."

Manufacturing giant American Garment Sewing (AGS) will handle the production of the denim wear. With a professional staff of 300, the latest technology and a 30,000 square foot facility based in Huntington Park, California, AGS is the leading manufacturer of premium denim apparel.

Lyric Jeans has also engaged denim industry veteran Sandy Cohen as a consultant to advise on the direction of the product line. With over 30 years experience in retail, product development and wholesale, Cohen is currently Director of Retail for Lucky Brand Blue Jeans and also serves as a product development consultant for Roots Canada and brand manager for Andy Roddick Style.

"In taking on a consulting project, I look for companies with a strategic advantage. Lyric Jeans has a unique approach to denim by merging fashion and music in a revolutionary way," said Sandy Cohen. "I wholeheartedly believe in the Lyric Jeans concept and look forward to helping build their business," he continued.

Film industry heavy hitter Dan Grodnick has joined Lyric's Board of Directors. The former CEO of National Lampoon and Executive Producer of the highly anticipated feature "Bobby" starring Lindsay Lohan, Sharon Stone, Elijah Wood, Demi Moore, Anthony Hopkins, Heather Graham and William H. Macy has been tapped by Lyric Jeans to consult on product placement in feature films and television.

"Now more than ever, the entertainment business is integrating products into its content. Lyric Jeans make an extremely visual statement and offer an ideal co-branding opportunity to filmmakers," said Dan Grodnick.

Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.

The premium denim market has grown in the last five years by tapping into the enthusiastic behavior of teens and young women seeking the perfect pair of jeans. Over the last few years the premium denim industry has exploded and now accounts for 5% of the $12 billion retail consumer market.

About Lyric Jeans

Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform. The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. Lyric Jeans plans to have showrooms in South Beach, Florida and Los Angeles, California.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. and Universal Media Holdings, Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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