SOURCE: Lyric Jeans, Inc.

July 31, 2006 16:15 ET

Lyric Jeans Hosts Private Party for New York Dolls

LOS ANGELES, CA -- (MARKET WIRE) -- July 31, 2006 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN), a cutting-edge premium clothing company, hosted a private party for the New York Dolls on Friday night, July 28th after a Tower Records appearance on the Sunset Strip to promote their long awaited album "One Day It Will Please Us to Remember Even This." The band's hit songs "Personality Crisis" and "Looking For A Kiss" are part of Lyric's debut collection which includes jeans, belts, t-shirts and leather jackets.

After signing autographs for thousands of fans at Tower Records, band members David Johansen, Sylvain Sylvain, Steve Conte and Sami Yaffa headed over to Lyric's Los Angeles showroom for an exclusive after party attended by their entourage and close friends. Krol Vodka, Monster Energy Drink, Fiji Water and Hansen's Soda sponsored the bar. Vienna Cafe catered the affair with gourmet mini burgers, veggie & grilled shrimp skewers and tuna tartar.

"The New York Dolls were ahead of their time not only with their punk rock music, but also with their over the top cross dressing style and chrome lipstick branded logo," said Hanna Rochelle Schmieder, President of Lyric Jeans. "Their unique fashion sense influenced the look of many glam metal groups like KISS, Guns N' Roses and Motley Crue and so it makes sense that their style and lyrics serve as creative inspiration for several pieces in our collection," she continued.

Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics. The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. www.lyricjeans.com

To view pictures from the party with the NY Dolls go to http://www.lyricjeans.com/press.html

Lyric Jeans Media Contact: Publicity@LyricJeans.com

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans, Inc. and Universal Media Holdings, Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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