SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

March 17, 2010 19:04 ET

Lyric Jeans, Inc. Corporate Update

LOS ANGELES, CA--(Marketwire - March 17, 2010) -  Lyric Jeans, Inc. (PINKSHEETS: LYJN) is pleased to provide its shareholders with a corporate update reviewing the company's advancements over the last 12 months.

  • Lyric Jeans, Inc. expanded its Lyric Culture brand to include men's and toddler's apparel which was distributed at Bloomingdale's and specialty boutiques internationally.
  • Set up Lyric Culture branded "shop in shops" at Bloomingdale's nationwide.
  • Presented launch events at Bloomingdale's in Miami and Los Angeles as well as an album release party for Rob Thomas in New York.
  • Collaborated with iTunes and Bob Dylan for the promotion of his album "Together Through Life."
  • Shipped the Lyric Culture women's collection to Nordstrom.
  • Launched its LYRIX brand for girls ages 7-16 at Target, shipping 200,000 units
  • Distributed its Lyric Generation label at Hot Topic.

The company continues to garner celebrity and media attention. Over the last year the company's products have been worn by Halle Berry, Tori Spelling, Brad Paisley, Katherine McPhee, Denise Richards and countless others. The company has been featured in television segments on ABC's "The View," FOX's "Good Day L.A." and "Good Day NY," NBC and E! News. Editorial coverage included USA Today, People Magazine, Us Weekly, Newsday and more.

About Lyric Culture
Lyric Culture is a music-driven premium lifestyle brand involving lyrical content on denim wear, t-shirts, cashmere and accessories. Lyric Culture allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve. The company has licensing deals with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and Disney Music Publishing to name a few and has secured the rights to utilize lyrics made famous by The Beatles, The Rolling Stones, Janis Joplin, David Bowie, Marvin Gaye, Bob Dylan, Fleetwood Mac and many more. Lyric Culture is currently distributed at Bloomingdale's, Nordstrom and specialty boutiques in the United States as well as in Australia, Germany, Austria, Switzerland, Canada and the United Kingdom.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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