SOURCE: Lyric Jeans, Inc.

July 09, 2007 07:00 ET

Lyric Jeans Inks Deal With FremantleMedia for "American Idol" Apparel Line

LOS ANGELES, CA--(Marketwire - July 9, 2007) - With over 30 million viewers each week, "American Idol" has become synonymous with great music and leading fashion. Recognizing this harmony between music and fashion, Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that it has entered into a licensing agreement with FremantleMedia, co-producer and licensor for "American Idol," to create a lyric-inspired "American Idol" branded apparel line for department stores, mid-tier and mass market retailers. The initial Lyric Jeans-"American Idol" collection will focus on the contemporary juniors and girls market and expand into other areas including children's wear.

"'American Idol' is the most powerful and iconic music brand in popular culture today and the perfect tie-in for our creative concept," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "We couldn't have dreamt of a better partner. Now music and fashion lovers everywhere can feel like a pop star and express themselves through our lyric-driven lifestyle brand," she continued.

Nora Wong, Manager of Consumer Licensing, for FremantleMedia's North America team, added, "Lyric Jeans has taken a unique approach in personalizing musical expression through fashion. Lending the 'American Idol' name to this apparel line is a fantastic extension for both brands and gets to the heart of what the 'American Idol' brand is all about."

About Lyric Jeans

Lyric Jeans is a music driven apparel company involving lyrical content on jeans, denim wear and accessories. Each item reflects the song through its design. As the innovator and manufacturer of groundbreaking fashion, Lyric Jeans employs a cutting edge design strategy which allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Lyric Jeans, Inc. has deals in place with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few and has secured the rights to utilize lyrics made famous by The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, Rod Stewart, Steppenwolf and many more.

The company currently produces Lyric Culture, a premium rock n' roll apparel and accessories line available at Saks Fifth Avenue and specialty boutiques nationwide.

About FremantleMedia

FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia and comprises of Fremantle International Distribution (FID), FremantleMedia Licensing Worldwide (FLW) and Fremantle Home Entertainment (FHE).

FID has a network of international sales offices and licenses over 19,000 hours of programmes to 150 countries worldwide. FID's programming comes from in-house UK producer, talkbackTHAMES and from an increasing number of independent producers in the UK and internationally. Recent international successes include US ratings-toppers "The Apprentice: Donald Trump" and "The Apprentice: Martha Stewart," hugely successful fashion reality series, "Project Runway" starring Heidi Klum, exquisite Brook Lapping production "Catherine the Great" and the music event special, "Britney Spears: In the Zone."

FLW is the licensing division of FremantleMedia and exploits the company's many strong brands including the award winning international format, "Idols" and the cult children's classics, "Rainbow" and "DangerMouse," across multiple off-screen platforms including merchandising campaigns, interactive and wireless support and music publishing. FHE is the home entertainment arm of FremantleMedia.

FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time entertainment, drama, serial drama and factual entertainment programming produced in over 25 territories. International drama programmes include Germany's top rated serial drama, "Gute Zeiten, Schlechte Zeiten (Good Times Bad Times)," the UK's most successful police drama, "The Bill," and Australia's top serial drama, "Neighbours." The company's entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, "American Idol," on FOX in the US, to the grime-busting format, "How Clean is Your House?" and factual entertainment series starring celebrity chef, Jamie Oliver, "Jamie's Kitchen," as well as long-running gameshows like "The Price Is Right." FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.

About "American Idol":

Twenty-two-time Emmy-nominated "American Idol" is created and executive-produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.

About 19 Entertainment:

19 Entertainment, Ltd., a wholly owned subsidiary of CKX, Inc., was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or "Entertainment Brands."

Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment, is the creator of "American Idol" in the United States, "Pop Idol" in the UK, as well as versions of the IDOL format in more than 30 countries around the world. Fuller is also the co-creator of "So You Think You Can Dance," which aired in the U.S. on FOX during summer 2005 and was the top-rated television show in its time slot.

Fuller has made music history in the UK and the U.S.A., producing a stream of No. 1 hits and managing multi-platinum-selling acts. Fuller recently became the world's most successful manager -- breaking a record set by the Beatles' manager Brian Epstein in the 1960s -- when three of his artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1 position on the album chart.

19 Entertainment has been involved in the creation of 109 No. 1 singles and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40 albums and 465 Top-40 singles.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact Information

  • Lyric Jeans Media Contact:
    Lauren Stillman
    Film Fashion
    (310) 854-8179

    FremantleMedia Contact:
    Brian Reinert
    Bender/Helper Impact
    (212) 689-6360