SOURCE: Lyric Jeans, Inc.

May 07, 2008 08:27 ET

Lyric Jeans to Distribute LYRIX Line for Girls at Dillard's

LOS ANGELES, CA--(Marketwire - May 7, 2008) - Lyric Jeans, Inc. (PINKSHEETS: LYJN), the parent company behind the Lyric Culture adult contemporary apparel line, today announced that its LYRIX brand for girls will be sold at over 300 Dillard's stores.

Dillard's has purchased LYRIX screen print t-shirts for July 2008 delivery featuring popular songs made famous by Miley Cyrus, Hannah Montana, The Jonas Brothers and High School Musical's Corbin Bleu. Among the products are designs inspired by hit songs including "Year 3000," "Nobody's Perfect," "Best of Both Worlds," "See You Again," "Good & Broken," and "Push it to the Limit."

"We are delighted to be working with such a prominent retailer as Dillard's as we continue to expand the LYRIX brand for the tween market," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc.

ABOUT: LYRIX is a rock n' roll apparel line designed for girls ages 7-16 and driven by popular song lyrics. The line premiered the "American Idol" collection at Macy's in January of 2008. The collection includes tees, denim skirts, jackets and vests, velour hoodies and sweat pants retailing between $US25.00 and $58.00. LYRIX t-shirts draw inspiration from American Idol imagery and current pop and R&B hits. LYRIX is currently available at Macy's nationwide and at

LYRIX is an extension of the Lyric Culture brand, a premium adult contemporary apparel and accessories line driven by the music of such legendary artists as The Beatles, David Bowie, Marvin Gaye, Janis Joplin, Lynyrd Skynyrd, The Bee Gees, Steppenwolf and many more. Lyric Culture is distributed at over four hundred specialty boutiques nationwide including Fred Segal, Lisa Kline and many more.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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