SOURCE: Lyric Jeans, Inc.

August 22, 2006 15:15 ET

Lyric Jeans to Market Debut Collection Under "Lyric Culture" Brand Name

LOS ANGELES, CA -- (MARKET WIRE) -- August 22, 2006 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN), a cutting-edge premium clothing company, today announced the expansion of its debut collection to include not only jeans and T-shirts, but also leather jackets, skirts, shorts, corsets and belts. The collection will be marketed under the brand name Lyric Culture.

"In developing our line it quickly became apparent that Lyric is a lifestyle brand that encompasses much more than just jeans and so it made good business and creative sense to identify it as Lyric Culture," said Hanna Rochelle Schmieder, the company's President. "Lyrics are a way for us to express how we feel in every situation and aspect of our daily lives. Our clothes are designed as a reflection of pop culture through various genres and eras of music and our branding is synonymous with that," she added.

Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Culture employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics. The company intends to announce the entire roster of songs that will be used in its debut collection in the coming weeks.

About Lyric Culture

Lyric Culture is the innovator and manufacturer of premium apparel and denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Culture utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform. The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. www.lyricjeans.com

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans, Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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