SOURCE: Lyric Jeans, Inc.

February 22, 2007 07:13 ET

Lyric Lines up Retailers for Distribution & Continues to Garner Media Attention

LOS ANGELES, CA -- (MARKET WIRE) -- February 22, 2007 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that its brand Lyric Culture is currently being carried by high-end boutiques throughout the U.S. including Lisa Kline and Diane Merrick in Los Angeles, Hard Rock in Las Vegas, Dress and Romi in San Francisco, Tootsies in Dallas and Houston, Bill Hallman in Atlanta, Octane in Denver and LuLu in Miami. On the heels of a successful promotional campaign with "Music & Lyrics" starring Drew Barrymore and Hugh Grant, retailers who placed orders for "Meaningless Kiss" tees inspired by music from the film are also selling items from the debut collection 'Lyric Culture Revolution,' dedicated to music from the late sixties through the early seventies.

Lyric Culture has offered marketing support to the retailers in the form of promotional partnerships with radio stations such as KIIS-FM and Star 98.7 in Los Angeles who are driving traffic to participating boutiques. In addition, the NBC-TV affiliate station in Miami has been running on-air segments hosted by reporter Maria Salas referencing Lyric Culture tees and jeans.

"This is just the beginning of an incredibly successful selling season," said Kathy Walker, Head of Sales for Lyric Culture. "Buyers are very excited when they see an innovative company like Lyric Culture support their product with marketing campaigns. This company possesses all of the elements to grow into a global lifestyle brand," she continued.

Lyric Culture uses the words of legendary artists in the design of denim and leather jackets, shorts, skirts, corsets, tee shirts and belt buckles. Every item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture honors these artists and their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)!

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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