SOURCE: Lyris, Inc.

Lyris, Inc.

March 08, 2010 11:00 ET

Lyris and The American Marketing Association Deliver Best Practices for Email Deliverability

Webinar to Provide Actionable Steps to Ensure Greater Email Marketing Success in Dynamic Marketing Landscape

EMERYVILLE, CA--(Marketwire - March 8, 2010) -  Lyris, Inc. and The American Marketing Association today announced an upcoming webinar titled, "Email Deliverability 2010: What's New, What's True." While deliverability has always been a concern for email marketers, today's constantly changing landscape makes it even harder to ensure great delivery of email campaigns.

On March 11, 2010, at 10:00 a.m. PT, Lyris' renowned email deliverability guru, David Fowler, and Alli Libb from The American Marketing Association, will share email deliverability techniques and best practices that will help marketers increase the likelihood of emails being delivered to the inbox as planned.

WHO: Presenter: David Fowler, global director of deliverability, email strategy and privacy compliance, Lyris
  Moderator: Alli Libb, online event marketing manager, The American Marketing Association
WHAT: Webinar - Email Deliverability 2010: What's New, What's True
WHEN: Thursday, March 11, 2010, at 10:00 a.m. PT
WHERE: Visit to register for the webinar

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisDelivers hashtag. Following the webinar, participants will receive a complimentary copy of "Email in Jail: Top 10 Deliverability Tips to Get Your Emails to the Inbox," a guide of best practices to complement the webinar presentation and empower marketers to take control of email deliverability.

About Lyris, Inc.
Lyris, Inc. (OTCBB: LYRI) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

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