SOURCE: Lyric Jeans, Inc.

March 27, 2008 10:30 ET

LYRIX Presents "American Idol" Sweepstakes

LOS ANGELES, CA--(Marketwire - March 27, 2008) - Lyric Jeans, Inc. (PINKSHEETS: LYJN), the parent company behind the LYRIX brand for girls, has been running a "Be An 'American Idol' for a Day" sweepstakes at Macy's Herald Square to promote the official "American Idol" line of tees for girls. The contest runs March 16-31, 2008 at Macy's Herald Square in New York City.

As part of the contest, one lucky winner will be drawn at random to receive two tickets to the season finale of "American Idol," round trip airfare to Los Angeles, hotel accommodations and a LYRIX "American Idol" wardrobe. Entries for the contest will be available at Macy's Herald Square in the Girls 7-16 department where LYRIX is sold.

"We are thrilled to offer this exciting contest to Macy's shoppers and 'American Idol' fans," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "This is an incredible opportunity to raise awareness for the brand and to experience the LYRIX clothing line and 'American Idol' first hand."

David Luner, Senior Vice President Interactive & Consumer Products for FremantleMedia Enterprises in North America, licensor of "American Idol," added, "The LYRIX line is a great extension of the 'American Idol' brand and this promotion will bring a new level of excitement and awareness directly to consumers."

LYRIX is a rock n' roll apparel line for girls based on popular song lyrics and imagery made famous by the hit television phenomenon "American Idol." Apparel co-branded with "American Idol" hit Macy's stores in February 2008 to coincide with the show's Final 24 episodes. The initial LYRIX-"American Idol" collection focuses on the tween market, with plans to further expand into kidswear and accessories.

LYRIX is an extension of the Lyric Culture brand, a premium adult contemporary apparel and accessories line driven by the music of such legendary artists as The Beatles, David Bowie, Marvin Gaye, Janis Joplin, Lynyrd Skynyrd, Bee Gees, Steppenwolf and many more.

About Lyric Culture

Lyric Culture is a music-driven apparel company involving lyrical content on jeans, denim wear and accessories. Each item reflects the song through its design. As the innovator and manufacturer of groundbreaking fashion, Lyric Culture employs a cutting edge design strategy which allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Lyric Culture has deals in place with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few and has secured the rights to utilize lyrics made famous by The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, Rod Stewart, Steppenwolf and many more.

The company currently produces Lyric Culture, a premium rock n' roll apparel and accessories line available at over three hundred specialty boutiques nationwide. www.LyricCulture.com

About FremantleMedia Enterprises & FremantleMedia

FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "American Idol Rewind" (syndicated), "American Idol Extra" (Fox Reality Channel), "America's Got Talent" (NBC), "Farmer Wants A Wife" (The CW), "Can You Duet" (CMT), "The Janice Dickinson Modeling Agency" (Oxygen), "Property Ladder" (TLC), "Family Feud" (syndicated), "Temptation" (syndicated), "Million Dollar Password" (CBS), and the longest-running game show in television history, "The Price Is Right" (CBS).

About "American Idol"

"American Idol" is created and executive-produced by Simon Fuller, founder of 19 Entertainment, Ltd.; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.

About 19 Entertainment

19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc., was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or "Entertainment Brands."

Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment, is the creator of "American Idol" in the United States, "Pop Idol" in the UK, as well as versions of the IDOL format in more than 30 countries around the world. Fuller is also the co-creator of "So You Think You Can Dance," which aired in the U.S. on FOX during summer 2005 and was the top-rated television show in its time slot.

Fuller has made music history in the UK and the U.S.A., producing a stream of No. 1 hits and managing multi-platinum-selling acts. Fuller recently became the world's most successful manager -- breaking a record set by the Beatles' manager Brian Epstein in the 1960s -- when three of his artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1 position on the album chart.

19 Entertainment has been involved in the creation of 109 No. 1 singles and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40 albums and 465 Top-40 singles.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans, Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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