SOURCE: Lytics


October 22, 2014 07:30 ET

Lytics Announces General Availability of Marketing Activation Platform, Adds Features That Drive Effective Marketing Strategies Across All Digital Channels

Conde Nast, The Clymb, DIRECTV and Intel Choose Lytics for Ease of Use, to Uncover New Consumer Audiences, to Adapt to Changing Digital Audience Demands and Drive Revenue Growth

PORTLAND, OR--(Marketwired - Oct 22, 2014) - Lytics (, the pioneer in adaptive digital marketing, today announced the general availability of the Lytics marketing activation platform. The new Lytics platform is the first to offer one-click integration of all digital touch points, identify hidden consumer audiences, reveal new marketing opportunities and proactively suggest how to best engage with different audience segments. With Lytics, major consumer brands such as Condé Nast, The Clymb, DIRECTV and Intel are staying ahead of rapidly changing consumer markets, accelerating revenue growth and driving more effective marketing programs across all Web, mobile, social and email channels.

"Understanding how to use massive volumes of data to target audiences with relevant messages throughout the customer journey is one of the biggest challenges marketers face today," said Andrew Jones, Industry Analyst, Altimeter Group. "Marketers who implement technologies to effectively understand and reach consumers across Web, mobile, social and email will increase ROI, improve customer lifetime value and become market leaders in their industries."

Built by marketers for marketers, the Lytics marketing activation platform is powered by data science, machine learning and predictive analytics, a combination providing adaptive digital marketing to organizations that need to capitalize on the constantly changing demands and preferences of consumers. With general availability, Lytics has added new and enhanced features, providing needed benefits in demand by marketers:

  • Customer Profile Unification -- Provides consumer identity resolution across Web, social, mobile and email applications and emerging touch points to create unified, accurate profiles and a comprehensive view of customers' behaviors and preferences.
  • Predictive Discovery -- By sifting through an even wider set of digital behavioral data, Lytics identifies meaningful characteristics and behavioral affinities, while continually revealing new audiences.
  • Consumer Analytics -- Broader customer analytics and automation provide deeper and more comprehensive proactive suggestions on marketing tactics that reach and activate new and existing audiences and drive improved business results from targeted marketing. 
  • Ease of Use -- Greater ease of use gives marketers a simple and intuitive management interface, providing them with total access to all customer data and marketing systems, independent of IT. 

Supporting Quotes

"Our product has been proven in numerous customer deployments. With our full version now available, we are delivering on our vision to give modern marketers a platform for adaptive digital marketing so they can stay ahead of consumer expectations and execute more personalized campaigns," said Aaron Raddon, CTO and co-founder of Lytics. "We developed a platform that builds in advanced data science, marketer friendly features and one-click connectors to marketing technologies so that our customers can execute better targeted marketing campaigns within minutes, stay ahead of consumer demands and improve their organization's bottom lines."

"In the past, it was a challenge to draw together our customer data across all digital channels, which then made it difficult to identify whether or not our offers and promotions were effective for certain customers," said Craig Schinn, senior director of online marketing, The Clymb. "Since deploying Lytics, we've achieved higher impact in our overall marketing initiatives that have improved the bottom line. We've more than doubled the effectiveness of our promotional spend, and achieved a 10 percent jump in online sales among targeted segments."

"By helping us unify and activate our customer data, Lytics is giving us the tools we need to anticipate market trends and reach new digital natives," said John Dao, director of digital product ideation, DIRECTV. "As a result, we are now able to not only keep up with what our customers and audiences want, but more importantly, stay ahead of their changing desires by providing the most personalized experiences possible."

In addition to the launch of its new platform, Lytics is also announcing today a $7 million Series A funding round ( led by Comcast Ventures, with participation from prior investors Rembrandt Venture Partners and Voyager Capital. This round raises the company's total venture capital investment to $9.2 million.

Pricing and Availability
The Lytics Marketing Activation Platform is available immediately. Pricing varies by package size and starts at $1,500 per month for the entry-level package, which serves small business customers. Professional and Advanced packages are also available.

About Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touch points, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to best target audiences across web, mobile, email and social. In a world where connected consumers evolve faster than traditional marketing, Lytics goes beyond the usual analytics and insights to action. Through machine learning, its cloud-based software predicts new SmartAudience™ segments and suggests opportunities to marketers to adapt their tactics in real-time -- no matter what combination of marketing applications they're using -- to stay ahead of consumer preferences. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life, putting an end to generic campaigns. 1:1 marketing is finally within reach. Customer-centric companies including Condé Nast, The Clymb, DIRECTV and Intel take advantage of the data science and predictive analytics built into the Lytics platform to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.

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Contact Information

  • Media Contact:
    Joe Franscella
    Bhava Communications for Lytics
    Email Contact