SOURCE: Lytics


November 11, 2014 10:00 ET

Lytics Expands Leadership Team to Accelerate Company Growth and Market Adoption

Three New Executives to Lead Sales, Marketing and Customer Success

PORTLAND, OR--(Marketwired - Nov 11, 2014) - Lytics, the pioneer in adaptive digital marketing, today announced that SaaS marketing industry veterans have joined the Lytics leadership team. Among the new hires are Mike Keister, vice president of sales, Kevin Bobowski, vice president of marketing, and Elizabeth Robillard, vice president of customer success. With strong track records and deep expertise in email, mobile and social marketing, Keister, Bobowski and Robillard will be instrumental in helping transform Lytics into a global leader in marketing software.

"Very few early-stage technology companies are fortunate enough to have such a strong and accomplished leadership team to build around," said James McDermott, co-founder and CEO, Lytics. "Mike, Kevin and Elizabeth's combined experience allows Lytics to capture the massive market opportunity ahead of us. Their exceptional work at other market leading software companies will allow us to scale our business -- propelling us towards our vision of making data useful for every marketer."

Mike Keister, Vice President of Sales

Keister has over 15 years of experience in digital marketing sales, with an expertise in the support, design and execution of revenue generation models. At Lytics, Keister will spearhead revenue-driving sales activities, help drive market awareness and open new opportunities for the company's marketing activation platform.

Prior to joining Lytics, Keister was the vice president of sales at Urban Airship, where he led North American sales. In this role, he guided the company through significant revenue growth and executed successful sales strategies. Prior to this, Keister held various leadership positions at Webtrends, Jive Software and Tripwire.

"I've worked with many companies in the marketing SaaS space and I've rarely seen marketing software with the potential to transform marketing," said Keister. "Lytics' vision will enable customers to realize the true promise of 1:1 marketing."

Kevin Bobowski, Vice President of Marketing

Bobowski is a seasoned and accomplished software executive that is adept at defining go-to-market strategies and building high-performing marketing departments. At Lytics, Bobowski will lead all marketing and operations including product strategy, product marketing, branding and demand generation.

Prior to Lytics, Bobowski led the global marketing and sales development at Offerpop, guiding the company through blistering growth, global expansion and a successful series C round of funding. Prior to Offerpop, he was vice president of product and solution marketing at ExactTarget. There, he led the company's go-to-market strategy, executed successful product launches and scaled the company's demand-generation programs that fueled ExactTarget's growth through IPO and eventual sale to Salesforce in 2013.

"I am impressed with James' bold, ambitious vision for Lytics. He and his team have built a ground-breaking product that is unlike anything else available on the market," said Bobowski. "I am excited to be a part of a winning culture that brings together great people and a great product to tackle the biggest problems facing modern marketers."

Elizabeth Robillard, Vice President of Customer Success

Robillard's professional background spans 10 years of digital and mobile marketing experience. In her role as vice president of customer success at Lytics, Robillard partners with customers to create truly personalized marketing programs. Lytics' adaptive digital marketing platform is a new way of thinking for most marketers, and Elizabeth's team inspires customers to achieve the promise of 1:1 marketing.

Prior to Lytics, Robillard worked at Urban Airship as the company's vice president of product marketing and agency partnerships. She created a valuable sales channel through leading global digital agencies like Razorfish and helped to grow the company into a critical marketing technology for mobile relationship management. Before joining Urban Airship in 2011, Robillard held various roles at Webtrends and SiteSpect working with top brands like Microsoft, Target, Hilton Hotels and Walmart on marketing campaigns.

"Having worked with Lytics' founders in the past, I knew this team would be transforming the way marketing is done and I knew I wanted to be a part of that," said Robillard.

Recently, Lytics announced its $7 million Series A funding round and the general availability of its marketing activation platform. Delivered as SaaS, it is the first platform to integrate all marketing touchpoints, unveil new audiences, reveal new opportunities and provide engagement recommendations for Web, mobile, social, ecommerce and email channels. For more information, visit:

About Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touch points, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to best target audiences across web, mobile, email and social. In a world where connected consumers evolve faster than traditional marketing, Lytics goes beyond the usual analytics and insights to action. Through machine learning, its cloud-based software predicts new SmartAudience™ segments and suggests opportunities to marketers to adapt their tactics in real-time -- no matter what combination of marketing applications they're using -- to stay ahead of consumer preferences. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life, putting an end to generic campaigns. 1:1 marketing is finally within reach. Customer-centric companies including Condé Nast, The Clymb and DIRECTV take advantage of the data science and predictive analytics built into the Lytics platform to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.

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Contact Information

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    Joe Franscella
    Bhava Communications for Lytics
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