SOURCE: Lytics


December 03, 2014 10:00 ET

Lytics Unveils Pricing for New Marketing Activation Platform

The Simple and Flexible Pricing Model Allows Modern Marketers to Accelerate Digital Marketing Performance in Days

PORTLAND, OR--(Marketwired - Dec 3, 2014) - Lytics, ( the pioneer in adaptive digital marketing, today announced the pricing model for its marketing activation platform, launched earlier this fall. Backed by Lytics' mission to help marketers make data actionable, the pricing model enables companies of all sizes to discover insights from customer data that fuels high-performing marketing programs.

"As marketers are increasingly held accountable for owning the customer journey -- and customer data -- our powerful marketing activation platform makes their jobs easier," said James McDermott, co-founder and CEO of Lytics. "Our pricing model puts a powerful predictive marketing solution into the hands of marketers everywhere and provides them with a competitive advantage."

The pricing model gives marketers the flexibility to select one of four packages. All packages include Lytics' SmartMatch, SmartAudience and SmartSuggest capabilities. The Starter Package for the Lytics Marketing Activation Platform begins at US$999 per month. The most popular package, which is used by fast-growing B2C and B2B marketers starts at US$3,000 per month. Custom packages are available for global, enterprise customers with unique needs.

"With our advanced data science, marketer friendly features and one-click connectors to leading marketing technologies," said Aaron Raddon, CTO and co-founder of Lytics. "Our customers can execute better targeted marketing campaigns within minutes, stay ahead of consumer demands and improve their organizations' bottom lines."

A diverse group of innovative, cutting-edge marketers from leading companies such as The Clymb, Condé Nast and DIRECTV have seen tangible results, including faster time to value, a single view of their customers and real, measurable ROI. Delivered as an SaaS, Lytics is the first platform to integrate all marketing touchpoints, unveil new audiences, reveal new opportunities and provide engagement recommendations for Web, mobile, social, ecommerce and email channels. For more information, visit:

About Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touch points, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to best target audiences across web, mobile, email and social. In a world where connected consumers evolve faster than traditional marketing, Lytics goes beyond the usual analytics and insights to action. Through machine learning, its cloud-based software predicts new SmartAudience™ segments and suggests opportunities to marketers to adapt their tactics in real-time -- no matter what combination of marketing applications they're using -- to stay ahead of consumer preferences. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life, putting an end to generic campaigns. 1:1 marketing is finally within reach. Customer-centric companies including Condé Nast, The Clymb and DIRECTV take advantage of the data science and predictive analytics built into the Lytics platform to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.

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Contact Information

  • Media Contact:
    Joe Franscella
    Bhava Communications for Lytics
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