SOURCE: m-Wise, Inc.

m-Wise, Inc.

April 20, 2010 07:00 ET

m-Wise Selected by MegaVas to Deliver Mobile Storefront Solutions in Brazil

The Partnership Between the Parties Has Already Been Launched Successfully in Connection to All Leading Mobile Carriers in Brazil

NEW YORK, NY and SAO PAULO, BRAZIL--(Marketwire - April 20, 2010) -  Mobile content technology vendor m-Wise (OTCBB: MWIS) announces a partnership with MegaVas to provide fully managed content management and delivery solutions to MegaVas in Brazil.

MegaVas is an emerging media and mobile content specialist, based in Sao Paulo, Brazil, which acquired extensive experience in the Brazilian mobile content market and established close relationships with local mobile carriers and deep understanding of Brazilian media. M-Wise is a technology expert in mobile content management and delivery that has already launched numerous successful projects in Brazil. The cooperation between the two mobile segmental experts will allow MegaVas to offer a large variety of mobile content to Brazilian customers and further leverage on the rich functionality and flexibility of m-Wise's MOMA platform to partner with media and content companies to provide them with white labelled mobile content solutions. 

"m-Wise is a market leader in the Brazilian mobile content market and we believe that their vast experience in all the complex technical aspects related to delivery of mobile content is a great asset for any storefront wishing to become a substantial player in this market," said Mr. Cosimo Valerio, Partner and CEO of MegaVas. "We found the m-Wise platform to be very reliable and highly scalable and these are key elements for our growing mobile content services and for our partnerships with other players in this market." 

Zach Sivan, m-Wise's Chief Executive Officer, added, "We are very excited to embark on this new partnership with MegaVas. The mobile content market in Brazil is growing quickly and it is our intention to continue and expand this penetration into this market and bring more and more value to our partners."

About MegaVas
Founded in March 2009, MegaVas is the result of the experience of 3 partners in the mobile telecommunication market and Value Added Service Premium market, who acquired extensive expertise in technology, and marketing and business intelligence related to mobile content services. MegaVas has further aggregated a significant knowledge and experience in all the TV and web advertising channels related to mobile content and a large portfolio of unique and original content that Megavas produces internally.

Megavas plans to work with m-Wise on a rapid expansion in the Latin American market focused on Argentina, Colombia, Mexico and other Countries in Central America where the mobile market is in constant increase.

About m-Wise
Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries, powering market leaders such as Thumbplay, Fox Mobile and Universal Records. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in. 

For more information, please visit www.m-wise.com.

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