Yappn Corp.

Yappn Corp.

March 24, 2014 09:00 ET

M Booth Announces Addition of Yappn to Its Consumer Technology Roster

Groundbreaking Translation Technology Company Chooses Global Communications Agency as AOR

NEW YORK, NEW YORK--(Marketwired - March 24, 2014) - M Booth, a subsidiary of the Next Fifteen Communications Group, announced today that it has been selected as the agency of record for Yappn (OTCQB:YPPN), a real-time translation technology company.

"Yappn is all about globalized storytelling, a movement that we're seeing grow at a rapid pace with the proliferation of social and the need for brands to connect with international communities," said Margaret Booth, M Booth Chairman. "We're thrilled to be working with Yappn and can't wait to lend our expertise to a company that is sure to see success in the marketplace."

Yappn launched in March 2013, after founder and CEO David Lucatch saw the need for brands to have access to affordable and accurate translation capabilities. The company is uniquely positioned to provide multilingual communications and global commerce expansion with real-time translation in nearly 70 languages. M Booth will spearhead a strategic communications effort to generate business and consumer awareness on behalf of the brand.

"This is an exciting time for us," said David Lucatch, Founder and CEO of Yappn. "We're thrilled to be joining the M Booth family and look forward to working with their team to grow our company and connect people and brands around the globe."

About Yappn

Yappn is a real-time multilingual company that amplifies brand messaging, helps conduct commerce and provides customer support by globalizing these experiences with its proprietary approach to language. Through its Real Time Multilingual Amplification platform, Yappn eliminates the language barrier, allowing the free flow of communications in nearly 70 languages. Yappn has developed cost effective unique and proprietary technology tools and services that create dynamic solutions that enhance a brands messaging, media, e-commerce and support platforms. For more information, please visit http://corporate.yappn.com

About M Booth

M Booth is a global communications agency pioneering in creative science - the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world's most influential brands. Named creative agency of the year, it works in the consumer and corporate sectors creating multi-channel, integrated marketing programs that use digital campaigns, social media and traditional media tactics to engage client stakeholders. Based in New York City, M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group, operating from 48 offices in 19 markets around the globe. For more information, visit www.mbooth.com.

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