SOURCE: M:Metrics

May 02, 2007 05:00 ET

M:Metrics Reports March Rankings of Mobile Web Domains in the United States and United Kingdom

SEATTLE, WA and LONDON -- (MARKET WIRE) -- May 2, 2007 -- M:Metrics, the mobile market authority, today announced the rankings of the top mobile Web sites in the United States and the United Kingdom, for the month of March. For the second month running, Google is the top mobile domain in both geographies.

United States Top Mobile Web    United Kingdom Top Mobile Web
Domains: March 2007             Domains: March 2007

Rank  Domain         Audience   Domain                     Audience
   1     1,894,143               348,873
   2      1,315,801                  298,016
   3        903,158               215,353
   4  734,664                210,286
   5       697,589                   202,373
   6         571,469                 148,722
   7        509,772  108,463
   8    460,564                 106,386
   9    435,910                    93,386
  10   434,050                  89,668
Source: M:Metrics. Reports for the month of March are projected to
represent the universe of smartphone owners and are based on in-tab
panel sizes of approximately 500 panelists in the United States and
600 panelists in the United Kingdom.
The data above is derived from M:Metrics' proprietary panel of metered smartphone device owners, selected to represent a population which accounts for a highly disproportionate share of mobile data services usage. The patent-pending M:Meter continuously and unobtrusively monitors messaging, browsing, application and media usage and powers M:Metrics' MeterDirect Syndicated Measurement Service.

About M:Metrics

M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

About MeterDirect

Based on samples of approximately 500 panelists in the United States and 600 panelists in the United Kingdom, the data presented are projected to represent smartphone owners in the United States and the United Kingdom. MeterDirect reports summarise panellists' mobile Web usage measured by the M:Meter, proprietary software that resides on the mobile device and unobtrusively measures messaging, browsing, application and media usage. M:Metrics is able to report the reach of mobile media properties, the demographic composition of mobile Web domains, session length, day part and time of day of mobile browsing.

Authorized Uses

Members of the press may cite research data or a portion of text provided that each is sourced to M:Metrics, for example, "Source: M:Metrics, Inc." or "According to M:Metrics, . . .". Copies of graphs, data tables or slides must include the following copyright notice affixed to all material: "Copyright © 2007, M:Metrics, Inc."

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