April 03, 2012 09:00 ET

m-Via Appoints Ex-MasterCard Executive as New Managing Director, Mexico

Pre-Paid Mobile Payments Veteran Alfred Pepping Selected to Lead Mexico and Central America

PALO ALTO, CA--(Marketwire - Apr 3, 2012) - m-Via™, the company revolutionizing how families save and share their wealth, today announced that Alfred Pepping IV has been hired as managing director and general manager, Mexico. He will be responsible for the business in Mexico and Central America, helping to generate sales, market awareness and distribution relationships with banks and retailers.

"Alfred's wealth of experience in both the mobile and financial services industries, coupled with his proven leadership and results at MasterCard, make him the ideal candidate for this position," said Bill Barhydt, CEO of m-Via. "We are honored to add such a respected industry executive to our management team and look forward to watching Alfred accelerate Boom's growth across Mexico and Central America."

Pepping has nearly 30 years experience working in the finance, mobile payments and pre-paid market. Prior to joining m-Via, he was president and general manager at Avantsar, an enterprise mobile communications company located in Mexico. Before that, he was vice president, pre-paid products at MasterCard International. Pepping has also held executive positions at Computec, Analytica, Citigroup and Dun & Bradstreet. He graduated from the University of Texas at Austin with a degree in mechanical engineering.

In his new position at m-Via, Pepping's goal is to establish Boom as the premier banking solution for the unbanked recipients of U.S. remittances in Mexico and Central America.

"m-Via is not just a mobile banking platform, it's a company that is dedicated to helping families share money across borders at the lowest cost possible," said Pepping. "I am proud to join an executive team with a passion for not only rapidly growing a business, but also facilitating social good."

About m-Via
m-Via has revolutionized how families save, share and spend their wealth on a global scale with its Boom mobile banking and money transfer service for the U.S. immigrant population and their extended families. In 2011 m-Via, together with the U.S. State Department, co-founded the International Diaspora Engagement Alliance (IdEA) to engage Diaspora communities in the United States. Founded in 2008, m-Via is headquartered in Palo Alto, California with offices in Los Angeles and Mexico City.

m-Via and Boom are trademarks of m-Via. All other brands, products or service names are or may be trademarks or service marks of their respective owners. Boom accounts are issued by CBW Bank.

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