SOURCE: m-Wise, Inc.

October 10, 2006 07:00 ET

m-Wise and Divine™ Challenge UK Mobile Games Market

m-Wise Announces New Contract With Divine Group, UK -- the Emerging Mobile Services Brand for Delivery of SMS Based Challenge Games in the UK

WILMINGTON, DE -- (MARKET WIRE) -- October 10, 2006 -- m-Wise, Inc. (OTCBB: MWIS), leading international developer of technology and solutions for mobile content providers, wireless operators, and application service providers, proudly announces an agreement for business collaboration with Divine Group, UK.

Divine™ has developed a new breed of mobile games to UK consumers based on SMS ('challenges') in cooperation with major national media partners including newspapers and TV channels. Divine™ will market and promote the 'challenges' through its strong media and mobile relations with leading UK channels. Divine™ is also set to launch a whole range of highly innovative mobile and wireless services in the coming months.

The parties have already commenced work to deliver the first interactive games to market. m-Wise is responsible for the technology and infrastructure enabling the provision and delivery of the 'challenges,' including applications programming, SMS connectivity to mobile operators in the UK, billing and delivery of services to mobile subscribers.

The parties will announce and launch the first UK SMS 'challenge' in conjunction with major media partners in the coming weeks. The 'challenges' will be based on charging each player through Premium SMS on a pay as you play model.

"We are very excited to work with m-Wise on our new SMS challenge services," said Guy Rosenhoiz, CEO of The Divine Group. "We feel very confident in their ability to support our high aspirations when it comes to high SMS traffic, strong service take-up, and system reliability. We are following the company for quite a while now, and are happy with our decision to select m-Wise as our SMS challenge technology provider."

"Divine Group is a highly regarded player in the UK marketplace, which is the largest SMS market in Europe with more than 3.2 Billion messages sent every month," said Zach Sivan, Vice President of Marketing and Sales at m-Wise. "Divine™ has all the necessary experience and marketing abilities to make this SMS challenge a great success. We are honored at their commitment to collaborate with us and excited about the new journey we are about to embark on."

Operated on or through more than 50 mobile networks throughout Europe, North and Latin America, and Asia, m-Wise's MOMA (Mobile Once, Mobile Anywhere) service and delivery engine provides one of the industry's most robust platforms for mobile operators, wireless ASPs, content providers, and media producers.

About Divine Group

Launched in early 2006, Divine™ is already a fast growing mobile and wireless services consumer brand. The company is set to launch a whole range of mobile services later this year and 2007 with the aim of being the leading name in mobile and wireless services. Divine's goal is to make peoples life easier by giving them access to content and information in an easy, seamless, relevant manner coupled with exceptional customer value. Divine™ services are all based on state of the art technologies harnessed to serve consumers in a seamless manner. The group is strategically aligned with the leading UK brands and channels.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, chat, and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

Safe-Harbor Provision

This press release contains "forward-looking statements." Said statements use words such as "believes," "intends," "expects," "may," "will," "should," "plan," "projected," "contemplates," "anticipates" and/or other similar words. All statements only reflect our current views and opinions concerning future events. All representations are limited to the date of this press release and involve risks, uncertainties, and assumptions. Do not place undue reliance on forward-looking statements. Actual future results may differ significantly from those identified and described herein.

Contact Information

  • For more information, please contact:
    m-Wise
    Zach Sivan
    Email: Email Contact