SOURCE: m-Wise, Inc.

m-Wise, Inc.

m-Wise, Inc.

November 23, 2010 07:00 ET

m-Wise & LatCel Create Club Lo2Yo

Partnership Will Provide Mobile Content to the U.S. Hispanic Market and Puerto Rico

NEW YORK, NY--(Marketwire - November 23, 2010) -  m-Wise (OTCBB: MWIS) and LatCel, the largest provider of mobile content for the U.S. Hispanic market, joined forces to create Club Lo2Yo.

Club Lo2Yo, which will be under the LatCel brand, will use LatCel's mobile carrier partners to distribute various types of digital content through their portals. Through the use of web and WAP portals along with Android applications, content catered to Latinos, including music, videos, pictures and games, will be delivered to Hispanic users in the United States and Puerto Rico. Content is available to users through a monthly subscription or pay-per-download.

"We believe this partnership will give mobile users in the U.S. Hispanic market and Puerto Rico even more options for content and expand how they can use their mobile device every day," said Zach Sivan, CEO of m-Wise. "We're building on LatCel's great reputation and contact with the millions of Latino mobile users in the U.S. and Puerto Rico, making their experience even richer."

"Teaming up with m-Wise allows us to work with a team highly experienced in the content market and armed with superior technology," said Jorge Rincón, CEO of LatCel. "Additionally, m-Wise's quick time-to-market turnaround lets us get great content out to consumers even faster."

m-Wise and LatCel will operate the partnership based on a revenue sharing model.

About m-Wise
m-Wise, with offices in New York, NY, Sao Paulo, Brazil and Hertzelya, Israel, started in February 2000. Since then, it's established itself as a leading technology provider with state-of-the-art Content Management and Delivery Platform (CDP), Service Delivery Platform (SDP) and related value-added data engines for mobile operators, wireless ASPs and large content and media providers.

m-Wise leads the industry with its content management and delivery, infotainment, mobile gaming and mobile marketing. It allows for quick creation of campaigns and integration with interactive applications including quizzes, mobile coupons, sweepstakes or games. m-Wise also provides content delivery solutions, which range from content ingestion, presentation, management, delivery, personalization, marketing, promotion, digital rights management and flexible charging and billing.

About LatCel
LatCel is a leading Latino mobile media company, providing content management and services to wireless carriers, brands and media companies, enabling and enhancing the Latino mobile Internet experience. LatCel was created through a joint venture between WAU Móvil, Latin America's largest mobile transaction network, and Venevision International, a global entertainment company of the Cisneros Group of Companies.

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