SOURCE: m-Wise Inc.

m-Wise Inc.

February 23, 2010 07:00 ET

m-Wise Partners With Best Selling Author Dr. Diana to Take Relationship Advice Mobile

Mobile Dating Business to Reach $1.4 Billion by 2013 According to Juniper Research

NEW YORK, NY--(Marketwire - February 23, 2010) - Mobile content service and technology vendor m-Wise (OTCBB: MWIS) has announced a new contract with Dr. Diana Kirschner to provide mobile content services for its www.lovein90days.com website.

m-Wise Inc. is thrilled to announce that they are the mobile technology provider for Dr. Diana Kirschner's "Ultimate Secrets to Finding the Love You Want" mobile service. This launch has come at an exciting time for Dr. Diana as the paperback version of her bestselling book Love in 90 Days: The Essential Guide to Finding Your Own True Love has been released. Dr. Diana's book is a Dating and Relationship guide based on clinical practice and research on singles, online dating and healthy relationships. Now singles and couples can get the love doctor's latest relationship insights based on her on-going successes in the field and cutting-edge research findings. Through her unique text message program, Dr. Diana provides love inspiration, support, powerful dating tips and relationship advice that will guide men and women to find true love faster or dramatically improve their existing relationships.

This campaign is a Tuesday-Saturday service for $3.99 a month where opting in is easily done by texting the word LOVE to 484848. Each SMS is inspirational, encouraging, positive and thought provoking. "Dr. Diana is an expert in this field and it is evident that she and her husband Sam implement her techniques and strategies daily. This is why we believe in the success of this campaign. I am a strong believer in leading by example and practicing what you preach. There is no doubt Dr. Diana is a perfect example of this mantra," says Leo Giel, VP Sales N. America.

Dr. Diana is a frequent guest expert on The Today Show, successfully ran the 90 Day Love Challenge on the Fox Morning Show with Mike and Juliet, and had a PBS Special titled Finding Your Own True Love. Dr. Diana has also appeared on Oprah, Good Morning America, Nightline, Access Hollywood, and The Simple Life, where she mentored Paris Hilton and Nicole Richie.

"Love is the most difficult challenge we face. People need ongoing inspiration and practical advice on overcoming shyness, finding and attracting terrific partners, healing from heartbreak, deepening a relationship, successfully using online dating, determining if he or she is the One and how to get the commitment that is their heart's desire. My purpose in partnering with a world-class company like m-Wise is to provide key ongoing support that makes a difference in creating more love."

This campaign is powered by m-Wise's proprietary MOMA platform, which is integrated as a "one stop shop" for mobile operators, content providers, wireless ASPs and media producers. The MOMA platform delivers end-users with a state-of-the-art mobile experience and makes it easy to manage and deliver content while adding real-time end user capabilities like mobile marketing, advertising and access to live data. Within this package, MOMA also supports transactional billing, customer care and marketing capabilities.

A research made by Juniper Research the indicates that value of the mobile dating is expected to approach $1.4 billion by 2013 and that subscription-based approach remains the prevalent business model in this area.

For More Information on Dr. Diana Kirschner's work go to http://www.lovein90days.com & http://www.youtube.com/lovein90days

For more about m-Wise Inc. and our services go to www.m-Wise.com and follow us on twitter at www.twitter.com/mwiseinc.

For press enquiries, email Janette Lynott at janette.lynott@m-wise.com.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries, powering market leaders such as Thumbplay, Bertelsmann's Arvato Mobile and Universal Records. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

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