SOURCE: m-Wise, Inc.

November 14, 2007 07:00 ET

m-Wise Partners With innerActive to Deliver Innovative Solutions for In-Game Mobile Advertising

WILMINGTON, DE--(Marketwire - November 14, 2007) - Mobile content technology vendor, m-Wise (OTCBB: MWIS) and innerActive Smart Media, a leading provider of innovative ad-funded entertainment channels, have announced today a strategic alliance for delivery of In-Game Advertising services.

innerActive provides a smart media platform for delivery of promotions and advertising in the space of rich content mobile media. The innerActive solution provides relevant contextual and dynamic advertising for high impact advertising campaigns, such as in-content placements, click to call, mobile coupons and incentives. m-Wise is a world class leader in delivery of mobile content and mobile marketing services and the synergy between the companies generates an end-to-end solution for In-Game mobile advertising.

The mobile In-Game advertisements are targeted and segmented in real time according to users' behavior and responses, generating valuable incentives like wallpapers & movies trailers, and several prizes such as portable media players or pizza vouchers. innerActive has further reached advertisement agreements with top International brands to sponsor the ads in this comprehensive mobile solution.

"innerActive has made an impressive achievement is its innovative solutions for In-Game advertising," said Zach Sivan, Chief Executive Officer at m-Wise. "Having over seven years of experience in the mobile entertainment space we strongly believe that In-Game advertising is a significant and inevitable evolution of mobile gaming and we are proud to take part in this direction together with innerActive."

Ziv Elul, VP Marketing and Strategic Alliances at innerActive, added, "We are very pleased to embark on this new partnership with m-Wise. Using m-Wise's robust content management and delivery platform in conjunction with our innovative In-Game advertising solutions allow us to provide a complete hosted solution to our customers and it generates substantial value for the quality of the service and better time-to-market. M-Wise is a recognized leader in the management and delivery of mobile content and their vast experience in this market is a real asset for us."

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, chat, and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit

About innerActive

Founded in 2005, innerActive Smart Media is a leading provider of innovative ad-funded advertising channel for mobile operators and portals, media agencies and content providers. innerActive's platform enables scalable and dynamic product placement solutions for rich media mobile content as well as coupon management according to the user's profile and consumption behaviors -- all this in a living catalog of mobile games, WAP, applications, IM and video.

innerActive has recently launched its commercial service with Cellcom, Israel's largest operator, offering free mobile content.

For more information about innerActive Smart Media please visit at

Safe-Harbor Provision

This press release contains "forward-looking statements." Said statements use words such as "believes," "intends," "expects," "may," "will," "should," "plan," "projected," "contemplates," "anticipates" and/or other similar words. All statements only reflect our current views and opinions concerning future events. All representations are limited to the date of this press release and involve risks, uncertainties, and assumptions. Do not place undue reliance on forward-looking statements. Actual future results may differ significantly from those identified and described herein.

Contact Information

  • For more information, please contact:

    Adi Armoza
    Email: Email Contact