September 01, 2009 15:20 ET

mDialog™ Brings New Video Ad Delivery to the iPhone App Revolution

Global leader in mobile video delivery offers a turnkey solution for media publishers and advertisers on the iPhone

CHICAGO, ILLINOIS--(Marketwire - Sept. 1, 2009) -

Editors Note: Two photos are included with this press release.

Established as an industry leader in portable social video technology, mDialog announced today at Ad:Tech a bold new step by offering media publishers and advertisers a complete Video as a Service (VaaS) solution for managing and delivering video content with ads to the iPhone/iPod touch owner.

The mDialog Platform is now capable of dynamically inserting geo-targeted video ads into a VOD or live video stream by taking advantage of the latest capabilities of the iPhone-notably, Apple's new HTTP Adaptive Video Streaming technology-and brings to market previously unavailable features that advertisers, media publishers and the iPhone/iPod touch audience will soon find indispensable.

For media publishers, HTTP adaptive video streaming technology allows video content to load faster and adjust in quality in real time according to network strength, thereby boosting the iPhone user experience-and the mDialog offering is one of the first to exploit the full capabilities of this technology.

For advertisers, the mDialog platform includes geo-targeted dynamic video ad insertion-a unique proposition that no other VaaS provider can currently match. The ability to dynamically insert video ad content based on the actual location of the iPhone, integrated with DoubleClick, allows advertisers and marketers to engage iPhone users like never before.

mDialog's reengineered video management console means that publishers and advertisers can easily traffic geo-targeted ads to their iPhone apps. The publishers' iPhone app can either be powered by mDialog's White-Labeled iPhone offering or their existing app, highlighting the flexibility of mDialog's iPhone Video Platform. Additionally, they can select the weighting and placement of ads in real time, including mid-roll-a feature currently unavailable anywhere else in the marketplace.

"Video publishers wanting to reach the all-important iPhone owner in a compelling way have hurdles to overcome, including VOD, live streaming, video codecs, CMS servers, CDN and Ad Server integration-the mDialog platform removes those hurdles," says Greg Philpott, President and Founder of mDialog." Our interactive white-label iPhone offering, branded around the publisher, is managed through our easy-to-use platform that allows publishers to quickly update videos, set release dates, create quizzes or games and, of course, create campaigns."

Over the past two years, mDialog has built a reputation as a leading innovator in VaaS for the iPhone/iPod touch owner; this track record has led to the formation of partnerships with industry-leading firms such as Apple and Amazon. Today, mDialog is announcing two new partnerships to better serve its customers-with Akamai, the world's leading Content Delivery Network provider and DoubleClick, the Ad Network used by top media publishers and advertisers everywhere.

With the release of the new mDialog Mobile Video Platform, the company looks forward to providing advertisers and publishers with the ability to actively participate in the iPhone app revolution.

About mDialog(TM)

mDialog is a video platform that provides media publishers and advertisers with a turnkey solution to manage and deliver video content and integrated video advertising that is relevant to the iPhone audience. A leader in Video as a Service (VaaS), the mDialog platform reduces the complexity and cost associated with creating and maintaining native mobile video apps that increase audience loyalty through social interactivity.

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Contact Information

  • mDialog
    Meagan Hamel