October 20, 2009 08:58 ET

mDialog™ and Discovery Channel Canada Bring the Daily Planet iPhone App to Life

Award winning channel turns to the leader in developing and managing innovative mobile video solutions targeted at iPhone/iPod touch owners

TORONTO, ONTARIO--(Marketwire - Oct. 20, 2009) -

Editors Note: There are two photos associated with this Press Release.

Established as a leader in offering complete Video as a Service (VaaS) solutions, mDialog is now attracting the attention of media companies interested in connecting with the iPhone/iPod Touch owner, including the popular specialty network, Discovery Channel Canada.

For Discovery Channel Canada, mDialog has created the Daily Planet Show application that incorporates segments from the popular TV program, an interactive version of the show's MindBender game, the Daily Planet Show Twitter feed, and geo-location tagging where the segments take place.

"Daily Planet's short form content is perfect for iPhone and iPod Touch," said Paul Lewis, president and general manager, Discovery Channel Canada. "We're really excited about the potential of this app to build an even deeper and more dynamic connection with our audience."

The mDialog offering also takes advantage of the latest capabilities of the iPhone including Apple's new HTTP adaptive streaming, and geo-targeted dynamic video ad insertion integrated with DoubleClick. Those features, in conjunction with the media and campaign management functionality of the platform, provides publishers with an easy and effective service from which to manage all aspects of their applications.

"We're thrilled that Discovery Channel Canada has chosen mDialog as their technology partner to deliver the Daily Planet App," says Greg Philpott, founder and CEO of mDialog. "Our robust management platform removes the complexity around managing and publishing to the iPhone/iPod Touch allowing media publishers to concentrate on what they do best-creating content and providing the ultimate user experience."

About mDialog(TM)

mDialog is a video platform that provides media publishers and advertisers with a turnkey solution to manage and deliver video content and integrated video advertising that is relevant to the iPhone audience.

A leader in Video as a Service (VaaS), the mDialog platform reduces the complexity and cost associated with creating and maintaining native mobile video apps that increase audience loyalty through social interactivity.

To view the first photo associated with this press release, please visit the following link:

To view the second photo associated with this press release, please visit the following link:

Contact Information


Keyword Cloud

View Website