June 15, 2010 09:00 ET

Ma Maison RONA Blue Team Wins Eco-Responsible Home

MA MAISON RONA homes the first LEED Gold certified homes in Quebec

BOUCHERVILLE, QUEBEC--(Marketwire - June 15, 2010) - RONA inc. (TSX:RON), the largest Canadian distributor and retailer of hardware, renovation and gardening products, congratulates both teams that took part in the eighth annual round of Ma Maison RONA with a special "hats off" to the Blue Team members – winners on the final program of the reality TV series, which aired last night – for their outstanding work. RONA is also pleased to announce that both houses built during this year's Ma Maison RONA received their LEED® Canada for Homes Gold level certification during the final episode, becoming respectively the first and second homes in Quebec to receive this certification.

Ma Maison RONA – An innovative program

The television audience has voted, and the Blue Team (the Landreville-Kérouack family) are the winners of their home and its furnishings, valued at $350,000. RONA would like to congratulate both families for their enthusiasm and hard work throughout the series.

In 2010, Ma Maison RONA incorporated many new features. A new host, Mélanie Maynard, presented the adventures of the two Quebec City region families. Participants and audience members together benefited from advice and explanations about certification by LEED, a system for evaluating eco-responsible homes.

"Ma Maison RONA has been part of Quebecers' world for a full eight years. Every year, they get to discover the latest trends in construction and interior decoration, and become familiar with the program's guest experts and their know-how. This year, similarly to My RONA Home, we showcased LEED techniques that help reduce the impact projects of this sort may have on the environment. The initiatives presented on Ma Maison RONA reflect RONA's commitment to sustainable development and promotion of eco-responsible practices," said RONA vice president for marketing, image and sponsorships Pierre L'Heureux.

Ma Maison RONA was produced by ZONE3 and broadcast on the TVA network.

Ma Maison RONA homes are certified Gold LEED

The LEED® Canada for Homes program is a certification system introduced in March 2009 to promote the design and construction of high-performance homes. To obtain LEED certification (Leadership in Energy and Environmental Design), homes must be built with special attention paid to energy efficiency, efficient water use, superior-quality materials and indoor air quality.

"Congratulations to RONA on its commitment to building environmentally responsible homes. Throughout the episodes of Ma Maison RONA, viewers were able to discover how to save energy and water, recycle, reduce greenhouse gas emissions and improve air quality inside their homes," said Thomas Mueller, President and CEO of the Canada Green Building Council (CaGBC), the organization responsible for the development and delivery of LEED in Canada. "By achieving LEED Gold certification, these new homes will help set the standard for residential building in the province of Quebec."

The construction sites for the two houses were chosen in a socially and environmentally responsible manner, taking into account location in a high-density area, proximity to public green space, numerous community services and two public transit lines. During construction, management methods were employed that helped control erosion on the site and divert at least 80% of construction waste away from landfill sites.

The houses featured in Ma Maison RONA 2010 are the first two homes to have obtained Gold level LEED® Canada for Homes certification in Quebec. They earned this certification largely by incorporating substantial amounts of eco-responsible materials and resources, including lumber and exterior wood sourced 100% from FSC-certified forests, low VOC (volatile organic compound) or low urea-formaldehyde-emitting paint, adhesives, waterproofing and other materials, recycled or partially recycled materials, local supply sources, recycled paint, low-flow faucets and shower heads, and 4/6-litre dual-flush toilets.

To help lower energy consumption, the following features were also used: ENERGY STAR® rated windows, home appliances, light bulbs, ventilation systems and air exchangers. An air exchanger improves the quality of air indoors, reducing exposure to pollutants. RONA ECO and eco-responsible products were given priority among the materials used throughout the construction.

In addition, each home was equipped with a solar-powered water heater, thanks to cooperation with the Agence de l'efficacité énergétique (AEE) du Québec, the province's smart energy agency.

The outdoor grounds around the homes were designed to minimize water consumption, using drought-resistant plants and lawn grass, and encouraging rainwater runoff to drain naturally instead of diverting it into sewers.

"Throughout the show, we informed the Ma Maison RONA teams about how the sustainable features in both homes worked and how they should be maintained. One of the criteria for LEED certification is sharing information. This is crucial because you really need to get a personal commitment by the homeowners in order to increase the sustainability of their home. This reflects our willingness to keep consumers well informed and give them the right advice about their construction and home renovation products," L'Heureux said.

About the Canada Green Building Council

The Canada Green Building Council was established in December 2002 to promote and accelerate the design and construction of high-performing, healthy buildings, homes and communities. In addition to promoting green building principles and benefits, the Council holds the license for LEED (Leadership in Energy and Environmental Design) in Canada. For more information, please visit the Canada Green Building Council online at

About LEED® Canada for Homes

LEED® Canada for Homes is a national Canadian rating system that promotes the design and construction of high-performance green homes. A green home uses less energy, water and natural resources, creates less waste, and is healthier and more comfortable for the occupants.

Benefits of a LEED home include lower energy and water bills, reduced greenhouse gas emissions, and less exposure to mould, mildew and other indoor toxins. The net cost of owning a LEED home is comparable to that of owning a conventional home. For more information, please visit LEED® Canada for Homes online at

About RONA

RONA is the largest Canadian distributor and retailer of hardware, renovation and gardening products. RONA operates a network of nearly 700 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 16 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit

Contact Information

  • Media: RONA inc.
    Julie Seidel
    Director, External Communications
    Financial Community: RONA inc.
    Stephane Milot
    Senior Director, Investor Relations