SOURCE: MAACO

MAACO

January 13, 2015 08:29 ET

MAACO® Brings Back Iconic Catch Phrase for 2015 Campaign

North America's Bodyshop Reinvents Uh-Oh, Better Get Maaco

CHARLOTTE, NC--(Marketwired - Jan 13, 2015) - MAACO®, North America's Bodyshop, launched its 2015 branding and marketing campaign with a fresh twist on its iconic catchphrase, "Uh-Oh, Better Get Maaco." This new campaign, created by Philadelphia-based Red Tettemer + Partners, will take a modern approach to an American classic.

From unhappy neighbors to angry deer, these episodic commercials will follow a modern family and the uh-ohs that bring them to MAACO®. The "Uh-Oh, Better Get Maaco" tagline, first used in 1981, quickly became one of the most recognizable catchphrases of the 80s, defined by its quirky commercials and celebrity personalities.

In 2015, MAACO® will leverage campaign assets across all media to connect with a whole new generation of MAACO® customers. From its new MAACO® mobile app to an updated interior shop image, the leader in auto painting and collision repair is making great strides to enhance the customer experience.

"By tapping into something that is so iconic, we can leverage years of brand equity while engaging customers with modern humor," says Artemio Garza, Chief Marketing Officer of MAACO®. "We hear it on the streets from the more than 20 million customers that have turned to us for paint and collision repairs, Uh-Oh, Better Get Maaco will always be a part of our roots."

MAACO® is a part of the Driven Brands Inc., the Charlotte-based corporate parent of automotive companies including Meineke Car Care Centers, Econo Lube & Tune and other automotive-related businesses.

For more information on Maaco Franchising, LLC, contact Betsy McDonald at pr@maaco.com.

About MAACO®
Founded in 1972, MAACO® Collision Repair & Auto Painting (www.maaco.com) repairs accident damage, dents and faded paint for close to 500,000 drivers annually. The 450 franchises have restored the safety and beauty of all types of vehicles for nearly 40 years. MAACO Franchising, LLC, headquartered in Charlotte, NC, has been cited numerous times by Entrepreneur magazine as #1 in its category in the Annual Franchise 500 survey.

Contact Information

  • Contact:
    Betsy McDonald
    Communications Analyst
    MAACO Franchising, Inc
    Phone: (704) 644-8858
    E-Mail: pr@maaco.com