Mabel's Labels Inc.

Mabel's Labels Inc.

June 25, 2012 08:00 ET

Mabel's Labels Makes Retail Debut at Walmart Canada

Shelf space at world's largest retailer marks major milestone for four Hamilton "mompreneurs" who started business in basement

HAMILTON, ONTARIO--(Marketwire - June 25, 2012) - Mabel's Labels, the leading provider of personalized labels for the stuff kids lose!®, announced today its first retail product - Write Away! Labels™ - are now available exclusively at Walmart Canada stores. An online retail success story, Mabel's Labels was founded in 2003 by four moms and has grown into a multi-million dollar business shipping its personalized labels around the world.

Available nationally in Walmart Canada stores, "Write Away!" Labels are a 'do-it-yourself' version of its top-selling product that enables parents to create identification labels with a permanent marker that can be affixed to everything from water bottles to camp backpacks.

"Mabel's Labels has built an incredibly loyal customer base online, but a retail presence with Walmart Canada provides a convenient new way for parents to experience and access our products," said company co-founder Julie Cole. "Our labels are now more widely available to busy moms on the go, who can grab the "Write Away!" Labels along with other essentials ahead of sending the kids off to camp or back to school."

Cole says the company has sold 50 million labels in more than 97 countries since 2003, but it's especially exciting to see the brand and product on Walmart shelves. The announcement with the world's largest retailer marks a major milestone for the 'four moms with ideas' who started the company out of their basement in 2003 and now operate a 14,000 square foot facility in Hamilton with 40 employees.

"Write Away!" Labels can be personalized at home with any permanent marker and placed on lunch containers, baby bottles, toys, school/camp supplies and much more. The colourful, dishwasher and microwave safe labels identify look-alike items and help keep them out of the lost and found. The labels are available in the stationery department at Walmart for $10.47 per pack of 30, or bought online at

About Mabel's Labels

From basement start-up to an award-winning, celebrity-endorsed company, Mabel's Labels is the leading provider of labels for the stuff kids lose!® Founded in 2003 by four moms, the company creates and sells extremely durable dishwasher/laundry and microwave-safe labels, personalized with a child's name, choice of colours and icon. Widely recognized for its business and product excellence, Mabel's Labels has been featured everywhere from The View to, plus countless other media outlets and websites. Awards and recognition for its business and product excellence include the 2007 SavvyMom "Mom Entrepreneur of the Year"; "Best Product" from Baby Gizmo, iParenting and PTPA Media; an Outstanding Business Achievement Award from the Hamilton Chamber of Commerce, and the 2009 RBC Canadian Woman Entrepreneur 'Momentum' Award. Products are sold through, with "Write Away!" Labels also available nationally through Walmart Canada.

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