SOURCE: MARKETCIRCLE INC.

April 25, 2007 11:29 ET

Mac Developer Alykhan Jetha Responds to Microsoft FUD Campaign on iPhone

iPhone Is Perfect for Small Business Says Marketcircle's CEO

TORONTO -- (MARKET WIRE) -- April 25, 2007 -- With tech titans like AT&T Inc. and Cisco Systems Inc. lining up for what analysts indicate is a multi-billion dollar piece of Apple Inc.'s iPhone pie, Microsoft Corp. has responded with a Fear, Uncertainty and Doubt (FUD) campaign that independent Mac developer Alykhan Jetha doubts is on the mark. Jetha is the CEO of Marketcircle Inc., makers of Daylite and Billings business software for the Mac.

Last week, Microsoft's Asia-Pacific head of smartphone strategy Chris Sorenson told the press that the iPhone is "a closed device that you cannot install applications on, and there's no support for Office documents." Responding in his blog, Jetha writes:

"Microsoft keeps raising two arguments:

1. You cannot load third party software

2. You cannot open MS Office documents

The one thing that they seem to forget is that the iPhone has the multi-tasking Mac OS X at its core. Mac OS X already trumps Microsoft's Desktop OS, never mind their mobile OS. You can already read MS Word documents with Mac OS X out of the box using TextEdit. As a developer, I can tell you the .doc reading capabilities are right in Cocoa. You can open PowerPoint documents in Keynote and I'm sure Apple has something up its sleeve for Excel documents."

After making a technical case for why and how Apple's iPhone can support business users, and in particular small business users, Jetha concludes his blog by saying:

"Microsoft must be worried about Apple delivering a better OS on a device than they can on a desktop, otherwise why bother with all the FUD?"

Jetha's full blog entry is at: http://www.marketcircle.com/blog/?p=26 and the RSS feed for his blog is: http://www.marketcircle.com/blog/?feed=rss2&cat=4.

About Marketcircle Inc.

Marketcircle Inc. (http://www.marketcircle.com) develops award-winning business applications for Mac OS X, including Daylite productivity management software, Daylite Mail Integration Module (DMI), and Billings 2, a practical time billing and invoicing application. Incorporated in 1999, Marketcircle is located in Toronto, Canada, with partners worldwide.

Copyright © 2007, Marketcircle Inc. All rights reserved. Daylite and Billings 2 are trademarks of Marketcircle Inc. All other trademarks are the property of their respective owners.

Contact Information

  • For an interview with Mr. Jetha or to request Marketcircle product review
    information, please contact:

    Jill McCubbin
    Communications Strategist
    market2world communications inc.
    Email: Email Contact
    Phone: +1 613 256-3939