SOURCE: Aladdin Beverage

January 31, 2007 07:30 ET

Macau Beer Brand Strikes Out-of-Home Advertising Deal for Ohio

BROOKLYN, NY -- (MARKET WIRE) -- January 31, 2007 -- Aladdin Beverage (PINKSHEETS: ADTJ), the importer of Asian beer brand Macau, has structured a deal that will provide "indoor" billboards in the Greater Cincinnati, Ohio market for its brand over the next 3 years!

This unique advertising niche known as out-of-home marketing encompasses everything from gas station, to bar and restaurant restrooms, gyms, bowling alleys and more! A recent article in the December 2006 issue of Inc. Magazine titled "Want to Stand Out? Make a Splash with Mini Billboards" states: "Spending on such ads increased 8 percent in the first half of 2006, to $3.5 billion, compared with the same period in the previous year, according to the Outdoor Advertising Association of America, a trade group in Washington, D.C." The article also goes on to say that George Naddaff, founder of Boston Chicken, is now using such mini billboards for his current franchise KnowFat, a franchise of health food restaurants/fitness shops.

Aladdin's transaction will be maintained and serviced by AllOver Media. AllOver Media Cincinnati has over 3000 indoor billboards in 150 venues around the Cincinnati market. The Macau brand of beer and their signage will make a perfect marriage. Macau's creative packaging will make for wonderful 4-color poster graphics that will demonstrate the attractiveness of the product. "We look forward to being part of the national rollout of this terrific product!" states David Habisch, President of AllOver Media, Cincinnati. Such locations will include but are not limited to Asian restaurants, bars, nightclubs, and convenient stores.

"We enjoy different types of media. We all spend a great deal of time dedicated to finding new and creative ways of getting our message out. "We like indoor billboards because it is different and it definitely will help us stand out in the crowd!" stated Ted O'Connor, President of Aladdin Beverage.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer in North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments. For more information, visit the company's web site at

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

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