SOURCE: Macheen, Inc.

Macheen, Inc.

October 18, 2013 08:35 ET

Macheen Publishes Top Ten Critical Insights for the New Mobile Reality

Inaugural Trends in Mobility Report Summarizes the Future Impact on the Enterprise

AUSTIN, TX--(Marketwired - Oct 18, 2013) - Macheen, Inc., a leading mobile cloud application service provider for connected devices, today announced the availability of its research report, "The Connectivity Revolution: Ten Critical Insights for the New Mobile Reality." The report explores the scope of mobility, cloud and the adoption of technologies to support all aspects of keeping devices connected in today's world.

"The transition to a new mobile paradigm is now underway, and innovative business models and solutions are essential to enable enterprises to succeed in the new mobile reality," stated Richard Schwartz, founder and Chief Strategy Officer of Macheen. "This report demonstrates the need for alignment between the goals of the enterprise and technological advancements by vendors, carriers and device makers. Macheen believes the approach requires the ability to uniquely connecting people and devices to just the sites, services and applications needed, for the specified devices, anywhere in the world. We have branded this effort the 'connectivity revolution'."

The "connectivity revolution" is defining a new mobile reality, which creates both disruptive change and substantial opportunity. Understanding key insights can help individuals and enterprises alike navigate this change and realize the unprecedented opportunity it represents. This report provides insights to trends currently impacting the enterprise, including handling a workforce on the move, a growing range and volume of devices and consumer devices in the workplace. 

According to industry experts, these trends are likely to continue and accelerate for at least the next several years. This will create both disruptive change and substantial opportunity if connectivity is resolved in a new and cost effective manner.

Regardless of an organization's size, the devices, networks, services, applications and experiences the enterprise demands and depends on are likely to be dramatically different than they are today. In a Gartner press release this past June, Whit Andrews, vice president and distinguished analyst at Gartner, stated that by 2014, 90 percent of employers will support mobility by making company applications accessible via mobile devices. Simultaneously, "the cloud" is expanding rapidly, with strong growth projected for consumer (46 percent), business (37 percent), and personal (111 percent) cloud data traffic through 2016, according to the Cisco Global Cloud Index.

While the direction of this change in mobility and the cloud is becoming increasingly clear, the details will be defined by innovative companies and visionary individuals who will serve as leaders of the "connectivity revolution," which is already underway.

Cisco's 2013 Financial Impact of BYOD report highlights that enterprise mobility can have a tremendous positive impact, with formal "bring your own device" (BYOD) policies increasing productivity (21 percent of employees gain four hours per week) and lowering costs (up to $1,650 per employee).

"Tomorrow's users -- consumers and mobile workers alike -- will simply enjoy always on access to the information and applications they need, using the devices they prefer, anytime and anywhere," added Schwartz. "Whether this prospect seems intimidating or exhilarating, it is clearly inevitable, and the time to prepare for it is now."

To obtain a free copy of the report, go to http://www.macheen.com/resources/white-papers/ or for more information on Macheen Mobile Connect, contact sales@macheen.com or call 512-579-3901.

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About Macheen
Macheen Inc. is a leading global mobile application service provider for connected devices and services. It is revolutionizing the way to stay connected by uniquely connecting people and their devices to just the sites and applications they need, for the device they need it on, wherever they are. Its flexible cloud-based platform enables innovative mobile business models and connected service offerings that can be tailored to individual device and market segments. Macheen is unique in providing a flexible platform for new mobile broadband subscription models for bundled access, sponsored content and fine-grained connectivity. Macheen has service in over 80 countries, with local service in 11 countries. Headquartered in Austin, Texas, Macheen maintains wholly owned subsidiaries in Germany and the United Kingdom.

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