SOURCE: iclicker

January 18, 2011 09:30 ET

Macmillan Launches 2nd Generation of Market Leading iclicker Student Response System

Enhanced iclicker2 Remote Opens up New Possibilities for Classroom Interaction With Full Alphanumeric Functionality and LCD Screen

NEW YORK, NY--(Marketwire - January 18, 2011) - By popular demand, global publisher Macmillan's new ventures group has released iclicker2 -- an enhanced version of its market leading student response system remote. With increased functionality, Macmillan's iclicker2 aims to improve the learning experience for students and instructors, while maintaining simplicity and reliability. iclicker, one of the fastest growing response systems in the nation, is used at more than 900 educational institutions in North America by approximately two million students. 

The keys to iclicker's success have been its simplicity and focus on formative assessment, which are fundamental to the sound pedagogical use of clickers in the classroom. Despite the popularity of its existing remote, Macmillan wanted to bolster the active learning experience for students and meet the needs of instructors in a wider range of disciplines and with varied teaching styles. 

Through extensive research involving faculty, the iclicker development team gathered the data to re-design iclicker2, keeping the philosophy of a simple and pedagogical experience front and center. New features include:

  • Full numeric and alphanumeric functionality in addition to the trademark iclicker simple multiple-choice experience.
  • An LCD screen with vote confirmation.
  • A battery indicator, a simpler battery compartment, and fewer batteries.
  • An enhanced instructor remote with a laser pointer.

Tim Stelzer, iclicker inventor, said: "Our aim was to maintain what already had been successful while making the remote functionality more flexible and powerful for instructors in disciplines that use numeric entry. However, even with this additional functionality, iclicker2 is just as easy to use. Students can still turn on their remotes and instantly vote, just as with the original remote."

Research shows that instructors primarily use student response systems to ask multiple-choice questions, so the company was careful to maintain the 5-button A-E orientation. And, to eliminate confusion, the instructor has control over the response entry mode. This means that it is not possible for students to answer in alphanumeric mode inadvertently when a multiple-choice question is asked. Instructors and institutions will have the option to use either the existing iclicker remote or iclicker2 indefinitely.

iclicker2 is beta testing in lectures across the country and will be available for purchase for Fall 2011. For more information, please visit

About iclicker:
iclicker is one of the most widely used classroom response systems in higher education, adopted at more than 900 educational institutions in North America and used by approximately 2 million students. We have a growing number of customers in K-12 and also serve customers in corporate environments. Invented in 2003 by four University of Illinois professors, iclicker's current design was made available for adoption in 2006 and continues to be recognized for its superior reliability, intuitive software, and focus on formative assessment and pedagogy. Together with a team of faculty advisors and reviewers, inventors Tim Stelzer and Mats Selen continue to play lead roles in product development -- with a focus on ease-of-use and pedagogical research. iclicker is a product of Macmillan New Ventures, a division of Macmillan. For more information, visit

About Macmillan:
Macmillan is a global publisher of books, magazines, textbooks, scientific information, and digital content and services. In the US, the group includes Farrar, Straus & Giroux; Henry Holt; St. Martin's Press; Tor Books; Picador; Macmillan Audio; Bedford St. Martin's; W.H. Freeman; Worth Publishers; iclicker; and Scientific American Magazine. Macmillan is a subsidiary of Verlagsgruppe Georg von Holtzbrinck, GMbH, a global media company based in Stuttgart, Germany. For more information, visit

With a mission to transform and extend the learning environment, Macmillan's new ventures group is developing, marketing, and distributing a family of educational technology products and services. Along with iclicker, the group also includes Panopto's lecture capture solution for the higher education market and Prep-U, a personalized quizzing system.

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