SOURCE: MacroSolve, Inc.

MacroSolve, Inc.

September 08, 2010 06:00 ET

MacroSolve Launches New Division -- Illume Mobile

Serving Exploding Demand for Advanced, Custom Apps for iPad, iPhone, Android, and BlackBerry Platforms

TULSA, OK--(Marketwire - September 8, 2010) -  MacroSolve, Inc. (OTCBB: MCVE), a leading provider of mobile business solutions, announced today the launch of its new division, Illume Mobile, serving the mobile app development needs of a wide range of customers, from Fortune 500s to small and medium-sized businesses. Illume Mobile creates advanced, custom apps for platforms including iPad, iPhone, Android and BlackBerry with functionality including 3D animation, mobile video, augmented reality, GPS, and more.

Illume Mobile leverages MacroSolve's fourteen years of experience in the industry, coupled with an extensive network of valued partnerships with Apple, RIM/BlackBerry, AT&T, Sprint, Verizon, Microsoft, RIM/BlackBerry, Palm and Motorola/Symbol. 

MacroSolve president and CEO, Clint Parr commented, "We've launched Illume Mobile in response to market demand by businesses who wish to outperform their competition with mobility. Tablets and smartphones are now pervasive in business operations and are the ultimate platforms to offer a powerful user experience to customers and employees. App stores are providing easy distribution to a worldwide market which is forecast to eclipse 50 billion downloads by 2012. Illume Mobile offers the immediate and growing client base the services and software product development expertise to take full advantage of this revolutionary shift in communications."

"We see Illume Mobile as an engine of future growth for MacroSolve as well as a fertile ground for the development of future proprietary products for our company," concluded Parr.

The mobile application market is growing rapidly with over 325,000 apps available on the iPhone App Store and Android Market combined. Tablets are also on the rise with Apple selling over 3 million in the first three months of iPad availability, and half a dozen manufacturers with Android tablets slated for near term delivery to market.

"Illume has a unique combination of creativity, technical savvy, years of mobile experience, and market insight to help companies envision their mobile applications and bring them to reality. Our team has developed a process that is designed to provide the most value in the shortest amount of time. It ensures our clients have direct input, while leveraging the experience of the Illume team from beginning to end," added Illume Mobile Vice President Mike Ishmael.

About MacroSolve
MacroSolve, Inc. is a pioneer in delivering mobile apps and solutions to businesses and government. Founded in 1997, the company has an extensive network including the top name brands in wireless hardware and software as well as carriers. MacroSolve's mission is to become the leader in delivering mobile business apps, a market projected to grow by double digits to $11.6 B by 2012. The company operates through its subsidiaries including Anyware Mobile Solutions (http://www.goanyware.com/) and Illume Mobile (http://www.illumemobile.com). For more information, visit http://www.macrosolve.com/ or call 800-401-8740.

Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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