SOURCE: MacroSolve Inc.

MacroSolve Inc.

March 08, 2011 07:08 ET

MacroSolve's Illume Mobile Division Launches SaleSentral Software Platform for Tablets

Powerful Mobile Business App for Sales Organizations on iPad and Android Tablets

TULSA, OK--(Marketwire - March 8, 2011) - MacroSolve, Inc., (OTCQB: MCVE) (PINKSHEETS: MCVE), a leading provider of mobile technologies, apps and solutions, today announced that its Illume Mobile division has launched SaleSentral™, a software platform for tablets including the iPad and Android Tablets. Illume Mobile is currently using the SaleSentral platform to develop customized and branded apps for a number of clients across several industries including insurance, food and beverage, healthcare, construction, and office equipment.

SaleSentral is a mobile app platform which provides sales organizations with a mobile sales tool kit that improves efficiencies by as much as 25%. Recently published research indicates the number one use of tablets in a business environment is for sales functions. According to a study by the Yankee Group, sale close rates increase by 26% when reps use mobile devices to present their products, as well as decreasing sales cycles by 23% and reducing redundant activities by 27%.

SaleSentral by Illume Mobile offers sales organizations up-to-the minute videos, brochures, pricing, statistics, contact management information, quote creation tools, contact management integration, promotions and competitive information all on a tablet.

Illume Mobile offers SaleSentral to customers for a one-time licensing fee and an annual support and maintenance contract. Customers can add and revise content through the intuitive web based content management system. SaleSentral and MacroSolve's suite of app technologies are covered by the company's U.S. Patent No.7,822,816.

"SaleSentral is being extremely well received by sales organizations across a growing number of industries because of its high level of flexibility. Independent research shows a 25% increase in close rates and sales efficiencies. As businesses recognize the speed and efficiency advantages offered by tablets, SaleSentral is positioned to capture a significant share of the growing sales tool app market," stated Brett Williams, Vice President of Business Development, Illume Mobile.

MacroSolve president and CEO Clint Parr added, "Illume Mobile has created a platform technology that can be customized to meet the specific needs of sales organizations, small and large. For MacroSolve, SaleSentral creates additional licensing and recurring revenues."

As MacroSolve's advanced technologies engine, Illume Mobile is developing advanced mobile platforms and products to meet the needs of businesses wanting to reap the benefits of mobile technology. SaleSentral is the first of several products and platforms expected to be rolled out this year.

About MacroSolve

MacroSolve, Inc. is a pioneer in delivering mobile apps, technologies, and solutions to businesses and government. Founded in 1997, the company has an extensive network including the top name brands in wireless hardware and software as well as wireless carriers. Leveraging its intellectual property portfolio, MacroSolve is positioned to become a leader in the mobile app space, projected to become a $17.5 billion market by 2012. The company operates through its subsidiaries including Anyware Mobile Solutions (http://www.goanyware.com) and Illume Mobile (http://www.illumemobile.com). For more information, visit MacroSolve (http://www.macrosolve.com) or call 800-401-8740.

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This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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