SOURCE: MacroSolve, Inc.

MacroSolve, Inc.

November 23, 2010 06:00 ET

MacroSolve's Illume Mobile Division Signs LOI With Oklahoma City University to Create Launch Pad for New Products and Ventures

TULSA, OK--(Marketwire - November 23, 2010) -  MacroSolve, Inc., (OTCBB: MCVE) (OTCQB: MCVE), a leading provider of mobile technologies, apps and solutions, announced today that its Illume Mobile division has signed a Letter of Intent (LOI) with the Meinders School of Business at Oklahoma City University (OCU) to develop go-to-market strategies for new products based on its patented mobile app technology. These products will be launched through new MacroSolve divisions and new ventures.

"This is one more avenue in our multi-pronged strategy to immediately monetize our intellectual property and launch new revenue-generating products. OCU is well geared towards applying its resources, including business and technology faculty and its innovative, energetic business students, towards analyzing business opportunities and generating business plans that will support the launch of numerous technology products based on our landmark mobile app patent," stated MacroSolve President and CEO Clint Parr.

In accordance with the terms outlined in the LOI, OCU and Illume Mobile will engage in the process of productizing various mobile application concepts and prototypes. The highest potential products will be launched. MacroSolve will evaluate creating new divisions dedicated to various products and vertical markets. In some cases, products may be contributed to new ventures that would be funded from a strong network of investors seeking to build equity positions in partnership with MacroSolve and OCU.

OCU's Associate Professor of Information Technology and Director of the Love's Entrepreneurship Center, Dr. Bob Greve, added, "There is a tremendous opportunity here for OCU and our team of faculty and students to foster technology commercialization and the corresponding economic benefits to the community, the University, and MacroSolve. We see a large potential pipeline of new innovative mobile products flowing from MacroSolve and Illume Mobile's IP."

MacroSolve was recently awarded a landmark mobile app patent, U.S. Patent Number 7,822,816.

About MacroSolve
MacroSolve, Inc. is a pioneer in delivering mobile apps, technologies, and solutions to businesses and government. Founded in 1997, the company has an extensive network including the top name brands in wireless hardware and software as well as wireless carriers. Leveraging its intellectual property portfolio, MacroSolve is positioned to become a leader in the mobile app space, projected to become a $17.5 billion market by 2012. The company operates through its subsidiaries including Anyware Mobile Solutions (http://www.goanyware.com) and Illume Mobile (http://www.illumemobile.com). For more information, visit MacroSolve (http://www.macrosolve.com) or call 800-401-8740.

Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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