SOURCE: MacroSolve, Inc.

MacroSolve, Inc.

September 01, 2011 07:00 ET

MacroSolve's SaleSentral App to Be Offered to the Office Equipment Industry Through Industry Analysts, Inc.

TULSA, OK--(Marketwire - Sep 1, 2011) - MacroSolve, Inc. (PINKSHEETS: MCVE) (OTCQB: MCVE) ("MacroSolve" or the "Company"), a leading provider of mobile technologies, apps and solutions for business, today announced a distribution agreement between MacroSolve's Illume Mobile division, and Industry Analysts, Inc. New York-based Industry Analysts will offer and sell the SaleSentral™ mobile business app to the office equipment industry in the U.S. and Europe. This agreement further expands MacroSolve's sales channels for its growing portfolio of mobile business apps.

SaleSentral by Illume Mobile is a mobile app platform that provides sales organizations with a mobile sales tool kit that improves efficiencies by as much as 25%. SaleSentral offers sales organizations up-to-the-minute videos, brochures, pricing, statistics, contact management information, quote creation tools, contact management integration, promotions and competitive information all on a tablet. Illume Mobile offers SaleSentral to customers under a variety of licensing options. Customers can add and revise content through the intuitive web-based content management system. SaleSentral and MacroSolve's suite of app technologies are covered by the Company's U.S. Patent No. 7,822,816.

Industry Analysts is a marketing and management consulting organization widely known for its expertise in the office automation marketplace. Industry Analysts will offer SaleSentral to dealers, resellers and manufacturers that market products to the office automation and office equipment industry.

Andy Slawetsky, President of Industry Analysts, commented, "We see, evaluate, and write about a large number of products for the print industry. We are very impressed with SaleSentral as a mobile app for sales forces and we see it as a natural fit for our clients. The manufacturers, suppliers, and service providers in the office equipment industry will benefit greatly from implementing SaleSentral as their outbound sales forces will find great value from this suite of sales tools. We are excited to offer SaleSentral to this industry and expect our customers to increase closing rates and win more deals as a direct result of this technology."

"Expanding our distribution channels is a core part of our strategy to get our valuable mobile business apps to as many customers as possible. Industry Analysts is a very influential organization in the office automation marketplace, and their decision to endorse and offer SaleSentral expands our reach into a large new vertical market," stated Clint Parr, President of MacroSolve.

About Industry Analysts, Inc.

Industry Analysts, Inc. is a marketing and management consulting organization widely known for its expertise in the office automation marketplace. The company, established in 1974, offers industry participants concise and accurate market research, sales development, as well as management and sales training programs. Industry Analysts, Inc. also operates a product test lab in Fairfield, NJ, where it routinely evaluates hardware, software and supplies for vendors and customers. Subscriptions are available to its testing and research publications.

About MacroSolve

MacroSolve, Inc. is a pioneer in delivering mobile apps, technologies, and solutions to businesses and government. Founded in 1997, the Company has an extensive network including the top name brands in wireless hardware and software as well as wireless carriers. Leveraging its intellectual property portfolio, MacroSolve is positioned to become a leader in the mobile app space, projected to become a $17.5 billion market by 2012 according to Chetan Sharma Consulting. The Company operates through its subsidiaries including Anyware Mobile Solutions (http://www.goanyware.com) and Illume Mobile (http://www.illumemobile.com). For more information, visit MacroSolve (http://www.macrosolve.com) or call 800-401-8740.

Safe Harbor Statement

This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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