January 31, 2012 08:00 ET

Macy's Brings Private Brand Home Merchandise to ShopNBC

MINNEAPOLIS, MN and NEW YORK, NY--(Marketwire - Jan 31, 2012) - ValueVision Media, Inc. (NASDAQ: VVTV), a multichannel electronic retailer operating as ShopNBC (, today announced that Macy's (NYSE: M) home products will premiere on the network beginning Saturday, February 11th at 7pm ET. Through this initiative, a select assortment of Macy's exclusive private brands will, for the first time, be offered to a television viewing audience.

An iconic retailing brand with a colorful history more than 150 years strong, Macy's is home to some of the best fashion and lifestyle brands, producer of legendary events and host to beloved community and holiday traditions in cities across the country.

ShopNBC viewers will experience the iconic Macy's retail brand on ShopNBC ( through a curated assortment of some of Macy's popular exclusive collections, including textiles from Hotel Collection and Charter Club, and housewares from Tools of the Trade and The Cellar. Macy's home collections are tailored to each and every customer to create unforgettable moments:

  • Hotel Collection® - Evokes the cool, clean-lined style of a world-class hotel or spa and offers a sophisticated collection of fine-quality bedding and bath elements. Premiering February 11th at 7pm ET on ShopNBC.
  • Tools of the Trade® - High-quality, high-performance cookware and cutlery collection that has been providing smart style, advanced technology and real value for more than 20 years. Premiering February 12th at 2pm ET and 7pm ET on ShopNBC.
  • The Cellar® - Inspired by the latest trends in casual entertaining, this collection offers up-to-date tableware and decorative housewares that address the needs of today's families. Premiering February 12th at 7pm ET on ShopNBC.
  • Charter Club® - Classic, all-American style home goods that provide the essentials for elegant, traditional décor with timeless bedding and bath elements. Premiering February 20th at 8pm ET on ShopNBC.

"As part of our company's omnichannel strategy, Macy's is focused on the convenience and synergy of reaching all consumer touchpoints in an effort to serve new and existing customers wherever and however they want to shop," said Timothy Adams, Macy's chief private brand officer. "ShopNBC will be a great addition that complements our store and existing online and mobile channels by offering a new, interactive television distribution platform for some of our most desired private brands."

"We are thrilled to team with Macy's and expand our product assortment," said Bob Ayd, president of ShopNBC. "Macy's private brands are well known for delivering extraordinary quality and unique styling, and with ShopNBC reaching more than 80 million homes, we see this partnership as a tremendous opportunity to attract new customers and provide exciting products to our existing customers."

About ValueVision Media/ShopNBC
ValueVision Media, Inc. operates ShopNBC, a multichannel electronic retailer that enables customers to interact and shop via TV, Internet, mobile devices, Facebook, Twitter and YouTube. The ShopNBC television network reaches over 80 million cable and satellite homes, in addition to live nationwide streaming at and iPhone and Android devices. ShopNBC merchandise is focused on Home & Consumer Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches. Net sales for the past 12 months, as of October 29, 2011, were approximately $590 million, 45% of which was via the Internet or mobile. Please visit the company's investor relations website at for this and other company information.

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

Contact Information

  • Contact:
    Investors / Media Relations:
    Anthony Giombetti
    ValueVision Media, Inc.
    (612) 308-1190

    Norberto Aja, David Collins, Jennifer Neuman
    Jaffoni & Collins
    (212) 835-8500