SOURCE: Vidsense

November 12, 2008 11:06 ET

Mad as Hell? Get Vidsense

Mad Prophet Howard Beale Takes On Ad Wimps

TINLEY PARK, IL--(Marketwire - November 12, 2008) - Vidsense, the Web's largest video ad network, invokes the wrath of Howard Beale in a new video (http://www.vidsense.com/agency.asp) classified ad, seeking ad agencies and/or advertisers who are mad as hell and who don't want to take it anymore.

With hundreds of millions of websites now carving up the media pie, and ad performance measured in the merest fractions of fractions, quality has gone AWOL. Fortunately, however, quality still has a home in Vidsense, the Web's largest video ad network. With Vidsense, the more things change, the more they remain the same. And just as Howard Beale's clarion call for a return to sanity rings even truer today, Vidsense is an idea whose time has come... again!

Says Vidsense CEO Jaffer Ali: "The irony of this iconic clip from the 1976 blockbuster, 'Network,' won't be lost on beleaguered advertisers in today's market. The rage that compelled the masses to shout from the rooftops 32 years ago -- back when there were only three networks -- should invoke banshee screams from advertisers and agencies alike in today's toxic media nightmare."

According to Ali, "Relationships between brands and consumers have been reduced to algorithmic interpretations of human behavior. There's no romance, no emotion, no dialogue. We need to take a giant step back to the future, when content was king and advertisers controlled their own destinies. That's what Vidsense is all about."

He goes on to say: "Vidsense harnesses the proven power of video to engage consumers on their terms, through a very simple process that places thumbnail links to popular TV and movie clips across our partnership network of more than 20,000 safe-for-work websites. When a viewer clicks on one of our thumbnails, a new browser window opens, transporting the viewer directly to a sponsoring advertiser's website where an embedded Vidsense video player launches the chosen clip. The clip is then viewed within the exclusive confines of that advertiser's branded surroundings. Once the new browser window is closed, the viewer is returned to the host site."

"This is an on-demand medium," explains Ali. "The very best way to target your audience in an on-demand medium is to let them target you instead." And target they do, with thumbnail click-through rates that are 7 to 10 times higher than industry averages for text and banner ads. What's more, 92% of respondents to a recent survey said they enjoyed the video clips, resulting in greatly extended time spent on the host advertiser's website.

Concludes Ali: "I defy you to watch Peter Finch's Oscar-winning performance and not be moved by it. Better yet, next time you find yourself longing for something that works for a change, don't get mad... get Vidsense."

About Vidsense

Vidsense (http://www.vidsense.com/demo.asp) is the Web's largest video advertising network. With more than 80,000 advertiser-friendly video clips licensed from major film and TV studios, the Vidsense network of more than 20,000 safe-for-work partner websites delivers millions of qualified visitors directly to advertiser websites on a pure Pay-Per-Click (PPC) basis. Vidsense is to Adsense what video is to print -- a far more engaging and compelling environment for consumers and advertisers alike.

Contact Information

  • Contact:
    For more information about Vidsense, please contact:
    Mary Kolacki
    Director of Communications
    phone 708-478-4500 ext. 109
    email Email Contact