SOURCE: Mad Dogg Athletics, Inc.


January 20, 2015 15:15 ET

Mad Dogg Athletics, Inc. Names Aerin Shaw as Chief Operating Officer

The World's Leading Fitness and Education Company Taps Ex-Nike and Disney Executive to Help Further Accelerate the Company's Rapid Growth

VENICE, CA--(Marketwired - January 20, 2015) - Mad Dogg Athletics, Inc. (MDA) announced that Aerin Shaw has been named Chief Operating Officer. Mad Dogg Athletics® is continuing to strengthen its senior management team to keep up with the significant growth in its portfolio of fitness brands which includes Spinning®, Peak Pilates®, CrossCore®, Bodyblade®, Ugi®, and Resist-A-Ball®.

"We're thrilled to have Aerin aboard during this exciting period of growth for the company," says John Baudhuin, Mad Dogg Athletics CEO. "She brings with her a vast amount of experience from some of the world's most well-known brands, and she will play an integral role in the future of Mad Dogg Athletics."

Aerin joins MDA with a wealth of knowledge in the Sports and Fitness industry and significant experience in Fortune 500 companies as well as entrepreneurial ventures. Early in her career, she worked in major advertising agencies in New York City including Grey Advertising and McCann-Erickson. From there she became VP of Marketing for the Bulova Watch Company, and later was recruited to Nike, where she helped to lead the Nike Equipment Division. Following her tenure in Equipment, she was chosen to manage the $1.6 billion Global Running Footwear division for the company. The Walt Disney Company recruited Aerin as Senior Vice President of Worldwide Marketing, where she helped to grow the Consumer Products division to over $3 billion in revenues. She also has recent entrepreneurial experience as a principal in a technology start-up, a software development agency, and a private equity company focused on consumer brands.

"MDA is rapidly accelerating its growth trajectory with the strong focus on world-class product design and on industry-leading instructor training," says Aerin, adding, "I'm incredibly thrilled to be apart of the company at this stage in its growth."

In addition to being passionate about fitness, Aerin also enjoys writing, guitar, and touring on her very fast sport motorcycle.

About Mad Dogg Athletics, Inc.

Over 20 years ago two young cyclists built the first indoor cycling bike in a garage in Santa Monica and Mad Dogg Athletics® was born. Since that time, the company has built Spinning® into a global fitness phenomenon, and has continued to add brands that combine superior performing products with world-class Instructor training and education to create the ultimate fitness experience for consumers. Mad Dogg Athletics has trained over 200,000 instructors and has reached tens of millions of enthusiasts around the world through a network of over 35,000 fitness facilities. The company designs, engineers, and manufactures Spinner® bikes for the consumer market, Pilates equipment, functional training equipment, and a complete line of Spinning-branded apparel and accessories. In addition to contract and owned manufacturing, MDA works closely with Star Trac®, the licensed distributor of the patented line of Spinner® bikes for the commercial market. MDA has successfully registered trademarks in the Spin® and Spinning® family in over 80 countries. 

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Contact Information

    Mad Dogg Athletics, Inc.
    Emily Simarski
    Media and Public Relations Manager