MADD Canada

MADD Canada

March 02, 2012 11:00 ET

MADD Canada and AARDA Bring Anti-Impaired Driving Film to Students at Calgary School

CALGARY, ALBERTA--(Marketwire - March 2, 2012) - MADD Canada is pleased to bring its important anti-impaired driving message to more students in Alberta this winter and spring, thanks to the generous sponsorship of the Alberta Automotive Recyclers and Dismantlers Association (AARDA).

The 2011-2012 School Assembly Program shows students the dangers of impaired driving and gets them thinking about how to avoid putting themselves at risk. AARDA is sponsoring 16 presentations at schools throughout Alberta, including a special screening for students and media today at Blessed John XXIII School in Calgary.

"We are thrilled to have AARDA as one of our newest School Assembly Program sponsors," said Denise Dubyk, MADD Canada's National President. "With their generous contribution, our important message about the risks of impaired driving will be heard by thousands more students in Alberta, at no charge to the schools."

This year's program, Damages, takes students beyond the crash to see the human impact and legal consequences of impaired driving. The 2011-2012 program also features the first entirely separate French production of the show, Dommages.

"In our industry, we often see the wreckage of vehicles that have been involved in impaired driving crashes," said Ian Hope, Executive Director of AARDA. "We are pleased to be part of this effort to educate students and reduce their risks of being involved in crashes."

In the dramatic film, students follow Jesse from his terrible decision to drive impaired through the resulting horrific crash and into the criminal justice system where he faces the consequences of his actions. Jesse's bright future and plans for university are replaced with the possibility of a prison term and a criminal record. Following this fictional story, students see video testimonials from real-life victims who have lost loved ones in impaired driving crashes.

"Jesse's story starts off with a situation and a choice that most young people will face at one time or another," Ms. Dubyk said. "With Damages and the accompanying curriculum guide, we want to educate students so they don't end up like Jesse and his friends. We're giving students the facts and tools they need to make safe choices that help protect them and their peers."

Young people, more than any other age group, are over-represented in alcohol-related crashes:

  • In 2008, young people between the ages of 16 and 25 made up 13.7 per cent of the population, yet accounted for almost 33 per cent of alcohol-related crash deaths.

  • Young people have high rates of driving after drinking and of being a passenger of a driver who has been drinking or taking drugs.

The School Assembly Program has been a cornerstone of MADD Canada's youth services since 1994. The 2011-2012 School Assembly Program, Damages, and the French show, Dommages, will be seen by more than one million students across Canada over the course of this school year.

AARDA is a member of the Automobile Recyclers of Canada (ARC) which MADD Canada is proud to announce as the Title Sponsor of its Campaign 911 program. ARC presented a $100,000 donation to the program at MADD Canada's Leadership Conference in late September.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit

About the Alberta Automotive Recyclers and Dismantlers Association (AARDA)

AARDA is the provincial association that represents professional automotive recyclers who work to conserve our scarce resources by recycling good and still useable automotive parts. In addition, AARDA members serve a key role in protecting the environment when processing vehicles that have reached the end of their useful lives, by seeing to it that toxic substances are collected and transferred for treatment. AARDA seeks to work for the benefit of its members and all industry stakeholders to promote a 'greener' and more successful automotive recycling industry in Alberta, while working in cooperation with the Automotive Recyclers of Canada (ARC) on national initiatives. For more information visit

Contact Information

  • Media Contacts:
    MADD Canada
    Denise Dubyk
    National President

    Ian Hope
    Executive Director