MADD Canada

MADD Canada

September 12, 2014 11:00 ET

MADD Canada and LCBO launch new School Assembly Program to Ontario students

Forest Hill CI students experience the 'aftermath' of impaired driving

OAKVILLE, ONTARIO--(Marketwired - Sept. 12, 2014) - Impaired driving takes a disproportionate toll on young people. Continuing education and awareness is crucial to preventing deadly crashes. MADD Canada and LCBO are proud to once again team up to bring important sober driving messaging to Ontario students through the dynamic School Assembly Program during the 2014-2015 school year.

This year's program, titled Aftermath, begins its year-long tour of Ontario schools this month. A special screening is being held at Forest Hill Collegiate Institute in Toronto on September 16 to launch this year's program.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date: Tuesday, September 16, 2014 at 10 a.m.
Location: Forest Hill Collegiate Institute - 730 Eglinton Avenue West, Toronto, ON M5N 1B9
Guests: Angeliki Souranis, MADD Canada National President
Bill Kennedy, Executive Director, Corporate Communications, LCBO
Anita Subramaniam, Participant in the Aftermath film. Anita talks about losing her 17-year-old sister in an impairment-related crash.

Aftermath tells the fictional story of Charlie, as told by his younger brother Mark. When Charlie decides to drive after drinking and smoking pot - and convinces his best friend Elliott to go with him - the resulting crash leaves a devastating aftermath. Struggling to deal with his feelings, Mark makes a video for Charlie about that terrible decision to drive impaired. The story is followed by emotional and moving interviews with family members of real-life victims of impaired driving. The combination of fictional and real-life stories shows students how one bad decision can have a lasting impact.

Thanks to the support of LCBO, its customers and staff, its Giving Back In Our Community campaign raised close to $2 million for the School Assembly Program, which enables MADD Canada to deliver more than 1,500 presentations of Aftermath throughout Ontario at absolutely no charge to the schools.

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