MADD Canada

MADD Canada

March 11, 2014 12:00 ET

MADD Canada and MPI Bring Smashed to Manitoba Students

OAKVILLE, ONTARIO--(Marketwired - March 11, 2014) - What do you do when a friend is drunk or high and he or she makes an awful decision that puts lives at risk? Thousands of students across Manitoba will have the chance to consider that question, and see the consequences, when they view Smashed, MADD Canada's 2013-2014 School Assembly Program.

Smashed delivers an emotional and realistic reminder about just how easily and quickly a night of partying can turn to tragedy when someone makes the wrong decision.

This week, MADD Canada and Manitoba Public Insurance (MPI) are highlighting the program's tour of Manitoba with a special screening for students and staff at St. Paul's High School in Winnipeg.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date: Thursday, March 13, 2014 at 9 a.m.
Location: St. Paul's High School - 2200 Grant Avenue, Winnipeg, Manitoba
Guests: The Honourable Andrew Swan, Minister of Justice and minister responsible for MPI
MaryAnn Kempe, Vice President, Community & Corporate Relations, MPI
Shania Khan, Youth Director, MADD Canada National Board of Directors

Students who see Smashed will experience a fictional account of friends who ditch a school dance in favour of going to a house party, and where one terrible decision causes a lifetime of grief and guilt. The dramatization is followed by the real stories of three victims of impaired driving crashes.

Teens and young adults are at significantly increased risk for impaired driving crashes. MADD Canada's School Assembly Program aims to get young people thinking and talking about the dangers of impaired driving and the need to take precautions to protect themselves and their friends. MPI is sponsoring 109 presentations this school year, including 24 in northern areas of the province. The corporation also provides generous funding to assist with the production of the film.

For more information, or to check out a clip from Smashed, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at www.madd.ca.

Contact Information

  • To RSVP for the event or to arrange interviews,
    Deb Kelly
    MADD Canada Communications Manager
    1-800-665-6233, ext. 240
    dkelly@madd.ca