MADD Canada

MADD Canada

May 01, 2013 10:30 ET

MADD Canada and MPI Present a Long Weekend Manitoba Students Will Never Forget

WINNIPEG, MANITOBA--(Marketwired - May 1, 2013) - Young Brian Martin is excited. The long weekend is here and he's heading off to the family cottage for a getaway with girlfriend Jessica, best friend Raj and big brother Malcolm. As they pack into the car and hit the road, no one foresees how their actions will lead to devastation.

So begins Long Weekend, MADD Canada's latest School Assembly Program. Students who see the show get a first-hand look at how bad decisions around drinking, drugs and driving can take a weekend from fun to tragic in mere seconds.

This week, MADD Canada and provincial partner Manitoba Public Insurance (MPI) are hosting a special screening for students at Grant Park High to highlight Long Weekend's tour of schools throughout province.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date & Time: May 3rd - 10:00 am
Location: Grant Park High, 450 Nathaniel Street, Winnipeg, MB R3M 3E3
Special Guests: Andrew Swan, Manitoba Minister of Justice and Attorney General
Denise Dubyk, National President, MADD Canada
Brian Smiley, Media Relations Coordinator, Manitoba Public Insurance

Teens and young adults are at significantly increased risk for impaired driving crashes. Using dramatizations and testimonials from real-life victims of impaired driving, MADD Canada's School Assembly Program packs a hard punch designed to get students' attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving. This school year across Canada, more than one million students will see Long Weekend, and the French program titled Dommages. In Manitoba, thanks to the generous support of MPI, 85 shows will be presented to students in grades 7-12 across the province.

Contact Information

  • To RSVP for the event or for more information about the
    School Assembly Program, please contact: MADD Canada
    Deb Kelly
    Communications Manager
    1-800-665-6233, ext. 240
    dkelly@madd.ca