MADD Canada

MADD Canada

November 07, 2011 13:00 ET

MADD Canada and NLC Deliver Anti-Impaired Driving Film to Newfoundland Students

OAKVILLE, ONTARIO--(Marketwire - Nov. 7, 2011) - Damages, MADD Canada's newest School Assembly Program to educate students about the dangers of impaired driving, is touring Newfoundland now and is being featured at Mount Pearl Senior High this week.

Media are welcome to attend this special presentation of Damages, being hosted by MADD Canada and its provincial sponsor, the Newfoundland Labrador Liquor Corporation (NLC):

Date & Time: November 9, 2011 at 9 a.m.
Location: Mount Pearl Senior High, 50 Ruth Avenue, Mount Pearl, NL.
Special Guests: Denise Dubyk, MADD Canada National President
Heather Elliott Corporate Social Responsibility Specialist, NLC
Dave Frew, Vice President Human Resources & Corporate Administration, NLC

Special guests, as well as members of the school staff and student body, will be available to speak with media.

Damages takes students into the courtroom to meet Jesse, a young man whose bright future and plans for university are put on hold as he goes on trial on charges of impaired driving causing death. The program transitions from Jesse's fictional story to the real world impact of impaired driving through powerful and emotional testimonials from actual victims of this violent crime.

MADD Canada's s School Assembly Program tackles head on the problem of impaired driving among the age group which is most at risk. Road crashes are the number one cause of death among 15-to 25-year olds and approximately 50 per cent are alcohol-related. Shown on a giant screen, the program presents students with compelling content and information to help them make informed choices and help prevent impaired driving. Damages and the French show Dommages will be delivered to more than one million students across Canada in Grades 7 through 12 this school year.

To view a preview of Damages, please visit the Youth Services – School Program page on MADD Canada's web site at

Contact Information

  • To RSVP for the event or for more information
    about the Damages tour, please contact:
    MADD Canada
    Deb Kelly, Communications Manager