MADD Canada

October 30, 2015 11:30 ET

MADD Canada and NLC Deliver Powerful Sober Driving Message to Students

OAKVILLE, ON--(Marketwired - October 30, 2015) - What would YOU do if you only had 24 hours to live? That's the question students are being asked to consider as they watch 24 Hours, MADD Canada's newest School Assembly Program.

24 Hours follows Michelle, Lainey and Nate as they attend a bush party dubbed, "The End of the World." Getting into the spirit of the theme, the friends discuss what they would do if the end of the world really was coming and they only had 24 hours to live. As designated driver on the night of the party, Nate agrees he won't drink any alcohol. But Lainey later catches him smoking pot. Now, with no designated driver, the friends end up in a vehicle with a person they trust to be sober. They could never imagine how significant that earlier conversation about their last day would become.

24 Hours is touring schools around the province now. MADD Canada and its Provincial Sponsor, Newfoundland Labrador Liquor Corporation (NLC), are hosting a special screening for students and staff at St. Paul's Junior High School on November 3 to highlight this year's powerful new program.

Media are welcome to attend the screening and speak with special guests, students and staff.

Date: Tuesday, November 3, 2015 at 1 p.m.
Location: St. Paul's Junior High School, 340 Newfoundland Dr., St. John's, NL, A1A 3R9
Guests: Susan MacAskill, Chapter Services Manager - Atlantic Region, MADD Canada
Sharon Sparkes, Senior Vice President and Chief Financial Officer, Newfoundland Labrador Liquor Corporation

NLC is sponsoring 30 presentations of 24 Hours at schools throughout the province this year. In addition to that sponsorship, NLC also supports MADD Canada's mission and programs by hosting 17 charity ATMs in its stores and carrying the MADD Virgin Drinks line of products. A portion of the service fee and sales proceeds, respectively, come to MADD Canada.

For more information, or to check out a clip from 24 Hours, visit:

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:

    Deb Kelly
    MADD Canada Communications Manager
    905-829-8805, ext. 240