MADD Canada

MADD Canada
Canadian Council of Snowmobile Organizations

Canadian Council of Snowmobile Organizations

January 12, 2011 08:30 ET

MADD Canada & Canadian Council of Snowmobile Organizations: Keep the Booze Away Until Riding is Done for the Day

OAKVILLE, ONTARIO--(Marketwire - Jan. 12, 2011) - If you're hitting the trails this snowmobile season, the Canadian Council of Snowmobile Organizations and MADD Canada are urging you to drive sober.

The two organizations are teaming up to battle alcohol-related snowmobile fatalities and injuries with a National "Zero Tolerance" Awareness Day on January 16, 2011. This fifth annual joint ride is the feature event of International Snowmobile Safety Week which is being held from January 16 – 22, 2011. 

"Zero Tolerance I Say Until I Am Done For The Day" is the approach CCSO and MADD Canada are asking snowmobilers to adopt when they are on the trails. Alcohol is a major factor in snowmobiling fatalities and injuries. In 2006, 52% of fatally injured snowmobile operators had been drinking. Further, alcohol was a factor in 49% of severe trauma admissions resulting from snowmobiling.

"For several years, we have endorsed the position that mixing alcohol and snowmobiling is a dangerous, potentially deadly activity" said CCSO Executive Director Dennis Burns. "We want snowmobilers to leave the drinking until they're done riding for the day – Make the Smart Choice. The deaths and injuries that occur as a result of impaired snowmobilers are completely preventable if everyone rides sober."

The CCSO is mobilizing its provincial and territorial associations to enlist participation from Canada's 744 snowmobile clubs.

MADD Canada, with the support of its sponsor Allstate Insurance, is appealing to its local Chapters and Community Leaders across Canada and to media to raise awareness about the dangers of snowmobiling while impaired.

"Alcohol affects judgment, reflexes and reaction times," said Wanda Kristensen, Director of Programs for MADD Canada. "People need to understand that operating a snowmobile while impaired is just as dangerous as driving a car."

"Enjoy yourself on the trails this winter but do it safely and ride sober," agreed Burns and Kristensen.  

Contact Information

    Dennis Burns
    Executive Director
    (807) 345-5299
    MADD Canada
    Wanda Kristensen
    Director of Programs
    (905) 829-8805/1-800-665-6233, ext. 229