MADD Canada

MADD Canada

May 19, 2011 10:15 ET

MADD Canada Challenges Canadians to Make This Long Weekend Free from Impaired Driving

OAKVILLE, ONTARIO--(Marketwire - May 19, 2011) - The Victoria Day long weekend marks the unofficial start to summer, as millions of Canadians open their cottages, launch their boats, plan camping trips or simply enjoy the time off in the company of family and friends at home. Whatever your plans, MADD Canada and partners like Allstate Insurance Company of Canada are challenging everyone to keep the weekend safe from impaired driving.

"Putting an end to impaired driving may seem impossible at times, especially when we read or hear about crashes happening nearly every day," said MADD Canada National President Denise Dubyk. "But these crashes are entirely, 100% preventable. Every person has the power to end impaired driving."

Between 1,350 and 1,600 people are killed and more than 68,500 are injured in impaired driving crashes in Canada every year. MADD Canada, its partners, stakeholders and sponsors want to raise awareness and empower Canadians in joining the fight to stop impaired driving.

MADD Canada and Allstate Canada urge everyone to enjoy their long weekend without putting themselves or others at risk. Plan ahead and follow these guidelines to help keep roads, trails and waterways safer:

  • Don't drive a car, boat, ATV or any other vehicle while impaired,
  • Don't get into a vehicle being operated by someone who is impaired,
  • Call 911 if you see a driver or boater you suspect is impaired.

"Preventing an impaired driving crash comes down to making the right decisions," said Chris Kiah, President and Chief Executive Officer of Allstate Canada. "If every Canadian makes the commitment to never drive impaired or let loved ones drive impaired, we can stop the crashes, injuries and deaths that occur with tragic frequency on our roads and in our communities."

The sober driving message is especially important during the summer and vacation season, when more people are on the roads, waterways and trails. As families plan their cottage and camping holidays, weekend road trips and long weekend celebrations, MADD Canada urges everyone to remember the sober driving message and to think about families like Kali's, whose summer traditions and memories have been forever changed by impaired driving. Four years ago, Kali was travelling with her parents and her younger brother when their car was hit head-on by an impaired driver. The youngsters saw both their parents die at the crash scene.

Kali's story is featured in a new MADD Canada public service announcement released in time for this long weekend. In the 30-second spot, 16 year old Kali takes viewers beyond the numbers and statistics to hear how impaired driving shattered her family. She bravely shares her experiences in the hope that her message will stop someone from getting behind the wheel impaired. The PSA can be viewed on the Videos page of the MADD Canada web site at www.madd.ca.

"We wish that every person who drives impaired can see Kali's story, or the stories of countless other innocent victims, and truly understand how that one single decision to get behind the wheel can lead to devastating consequences," said Ms. Dubyk.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 92 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Learn more at www.allstate.all-canadians.com.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733

    Allstate Insurance Company of Canada
    Media Relations
    905-475-4536