MADD Canada

June 13, 2016 11:00 ET

MADD Canada Debuts New School Program in Oakville

New Program, Titled "In the Blink of an Eye," Educates Young People on the Dangers of Driving After Drinking or Doing Drugs

OAKVILLE, ON --(Marketwired - June 13, 2016) - Your world can change in the blink of an eye. That's the message MADD Canada will be driving home to students with its new School Assembly Program.

The film, which will be presented to schools across Canada beginning in September, is being debuted for the cast, crew, sponsors and supporters at a special screening in Oakville on Wednesday.

Media are welcome to attend.

Date: Wednesday, June 15, 2016 at 3 p.m. (Doors open at 2:30 p.m.)
Location: Silvercity Oakville - 3531 Wyecroft Rd, Oakville, Ontario
Guests: Guests will include members of the cast and crew, MADD Canada representatives, program sponsors, and representatives from local police, fire departments and EMS.

Every year, MADD Canada produces a new film to educate young people about the risks of impaired driving. Featuring realistic fictional stories combined with powerful real-life accounts of impaired driving, the films educate and empower young people to make safe and responsible decisions.

In the Blink of an Eye tells the story of best friends Gabby and Sarah. One night, as the girls prepare to go to a party, they are joined by Sarah's boyfriend Dylan, and his friend Asif. Sarah drinks and smokes pot with Dylan and Asif, while Gabby declines. Dylan, anxious to get to the party, decides to drive rather than wait for a cab. After all, he reasons, it's not far away. His friends strongly object and refuse to get in the car. A very upset Sarah calls 911 to report Dylan, while Asif walks Gabby home. Even though Gabby, Asif and Sarah all do the right thing by not getting in the car, a tragic twist of fate ends a friendship abruptly and ruins many lives. And it all happens in the blink of an eye.

For more information, or to check out a clip from In the Blink of an Eye, please visit our School Assembly Program at

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    905-829-8805, ext. 240