MADD Canada

MADD Canada

June 29, 2011 14:00 ET

MADD Canada: Don't Let Impaired Driving Ruin the Canada Day Fun

OAKVILLE, ONTARIO--(Marketwire - June 29, 2011) - As Canadians gather for the biggest birthday bash of the year, MADD Canada and Allstate Insurance Company of Canada are asking everyone to make sure impaired driving doesn't ruin the festivities.

"Let's make sure that no one's celebration ends in a crumpled car on the side of the road," said MADD Canada National President Denise Dubyk. "Plan ahead for a safe and sober ride home this Canada Day."

No one ever thinks a crash will happen to them, but statistics on impaired driving cannot be ignored. Every day, on average, four Canadians are killed and 190 are injured in impairment-related crashes.

MADD Canada and its 100 Chapters and Community Leaders across the country are committed to stopping impaired driving and supporting the victims of this violent crime. Together with sponsors and supporters, such as Allstate Canada, MADD Canada strives to keep the safe and sober driving message top of mind, especially during the summer months and holiday long weekends when rates of impaired driving are higher.

"With every person who hears and heeds this important message, our roads and our communities are that much safer," said Allstate Canada's President and Chief Executive Officer Chris Kiah. "Allstate is proud to work with MADD Canada and its local groups to raise awareness about the dangers of impaired driving and help everyone understand that they each have the power to stop it."

MADD Canada and Allstate encourage all Canada Day partiers to:

  • Plan ahead: arrange to have a designated driver, take a cab, public transit or plan to stay overnight.
  • Never drive impaired or get into a vehicle with someone you suspect is impaired.
  • If you see an impaired driver, alert the police. Call 911.

"Enjoy your Canada Day and have fun celebrating this great country of ours," Ms. Dubyk said. "But most importantly, be safe. If you're going to be drinking, leave the driving to someone who's sober."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 93 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Learn more at www.allstate.all-canadians.com.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733

    Allstate Insurance Company of Canada
    Media Relations
    905-475-4536