MADD Canada

MADD Canada

July 30, 2009 08:01 ET

MADD Canada: Help Keep Our Roads Safe This Summer

Attention: City Editor, News Editor OAKVILLE/ONTARIO/MEDIA RELEASE--(Marketwire - July 30, 2009) - As Canadians look forward to another summer weekend - a holiday long weekend in some provinces - MADD Canada is encouraging everyone to do their part to prevent alcohol and drug-related crashes.

"The deaths and injuries resulting from alcohol or drug-related crashes are 100% preventable. We each have the power to stop it and to help ensure our roadways and highways are safe," says Margaret Miller, MADD Canada's National President.

There is often a misperception that drugs do not impair abilities as much as alcohol, Mrs. Miller says. "It simply is not true. A person who is impaired by cannabis, for example, is just as much a risk to other road users as someone who is impaired by alcohol."

MADD Canada is urging all Canadians:
- don't drive while impaired by alcohol and/or drugs,
- don't get into a vehicle being driven by someone who has been drinking and/or doing drugs, and
- call 911 if you see a driver you suspect is impaired.

"We are asking all Canadians to make safe and responsible decisions. If you're going to be consuming alcohol or drugs, appoint a designated driver, take public transit, call a taxi, or stay overnight," says Mrs. Miller. "Spend a few minutes thinking about how you are getting home so that you don't end up putting yourself or others at risk."

Mrs. Miller suggests making use of MADD Canada Campaign 911 sponsor #TAXI if you need an alternate way home. Calling #TAXI (#8-2-9-4) from any cell phone will automatically connect you to the first available taxi company or to your preferred cab company. You'll be connected 24 hours a day, 7 days a week for the same price or less than calling 411.

Every day in Canada, an average of 4 people are killed and 207 are injured in impaired driving crashes. The summer season is a particularly dangerous time of year for alcohol and drug-related crashes. That is why MADD Canada strives to remind people about the dangers of impaired driving and runs awareness initiatives such as Campaign 911.

More than 100 MADD Canada Chapters and Community Leaders across the country are working with their local police and with other partners to deliver Campaign 911, which educates Canadians about the signs of impaired driving and encourages them to report suspected impaired drivers to police by calling 911.

"Every emergency call could save a life or prevent an injury," says Mrs. Miller.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.
/For further information: Visit www.madd.ca or call:
Margaret Miller, MADD Canada’s National President at (902) 758-5328
/ IN: JUSTICE, SOCIAL

Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5328