MADD Canada

October 12, 2016 07:30 ET

MADD Canada: In the Blink of an Eye - Students in Newfoundland and Labrador See How Impaired Driving Can Devastate Lives

O'Donel High School Students and Staff See New Educational Program, In the Blink of an Eye

MOUNT PEARL, NL--(Marketwired - October 12, 2016) - Your whole world can change in the blink of an eye. That's the message MADD Canada will drive home to students in Newfoundland and Labrador with its latest School Assembly Program.

MADD Canada and its Corporate Sponsor, Newfoundland Labrador Liquor Corporation, are hosting a special screening of the 2016-2017 School Assembly Program, titled In the Blink of an Eye, for students and staff at O'Donel High School this week.

Media are welcome to attend the screening and speak with special guests, students and staff.

Friday, October 14 at 9 a.m.

O'Donel High School, 155 Ruth Ave., Mount Pearl, NL

Craig Hapgood, Manager of Operations for Regulatory Compliance, Newfoundland Labrador Liquor Corporation
Patricia Hynes-Coates, MADD Canada National President

Road crashes are the number one cause of death among young people in Canada, and alcohol and/or drugs are involved in more than half of those crashes. Every year, MADD Canada produces a new film to educate young people about the risks of impaired driving and empower them to make safe and responsible choices.

In the Blink of an Eye tells the story of best friends Gabby and Sarah. One night, as the girls prepare to go to a party, they are joined by Sarah's boyfriend Dylan, and his friend Asif. Sarah drinks and smokes pot with Dylan and Asif, while Gabby declines. Dylan, anxious to get to the party, decides to drive rather than wait for a cab. After all, he reasons, it's not far away. His friends strongly object and refuse to get in the car. A very upset Sarah calls 911 to report Dylan. Even though Gabby, Asif and Sarah all do the right thing, a tragic twist of fate ends a friendship and ruins many lives. And it all happens in the blink of an eye.

The School Assembly Program is delivered to schools in Newfoundland and Labrador throughout September and October, including 10 shows which are being directly sponsored by Newfoundland Labrador Liquor Corporation.

For more information, or to check out a clip from In the Blink of an Eye, visit:

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    905-829-8805, ext. 240