MADD Canada

MADD Canada

May 16, 2013 14:00 ET

MADD Canada: Keep Summer Free from Impaired Driving Tragedies

OAKVILLE, ONTARIO--(Marketwired - May 16, 2013) - As summer fast approaches, and with the Victoria Day long weekend almost upon us in much of the country, MADD Canada and Allstate Insurance Company of Canada are appealing to Canadians to stay safe by driving sober.

"This weekend marks the unofficial start to summer for a lot of people across the country," said MADD Canada National President Denise Dubyk. "Whether you're making that first trip to the cottage, launching your boat, or just enjoying the weekend at home, protect yourself and your loved ones from the dangers of impaired driving."

The risk of impaired driving is traditionally higher during the summer months and on long weeks. Canadians can keep themselves and one another safe by following these simple rules:

  • Don't drive a car, boat, ATV or any other vehicle while impaired

  • Don't get into a vehicle operated by someone who is impaired

  • Call 911 if you see a driver you suspect are impaired

The Call 911 message was front and centre for MADD Canada earlier this month as it joined with Allstate Canada to launch the 2013 Campaign 911 program. Across the country, Chapters and Community Leaders work with local police, government and community organizations to encourage the public to call 911 if they see a driver they suspected is impaired. The program runs all year long but has added emphasis in the summer months.

"Allstate Canada and its agents are proud to join MADD Canada in urging everyone to do their part to prevent impaired driving tragedies," said John O'Donnell, President and Chief Executive Officer of Allstate Canada. "It does not take much time or effort to plan ahead, but planning ahead can save you and your loved ones from the unthinkable grief and heartache that can result from impaired driving."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 83 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Allstate Insurance Company of Canada was named as a Best Employer in Canada, by Aon Hewitt for 2013. To learn more about Allstate Canada, visit www.goodhandsadvice.ca or www.allstate.ca.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733

    Allstate Insurance Company of Canada
    Kevin Wilson
    Senior Communications Specialist
    905-475-4527